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Cadient Group Appoints Todd Greene to Strategic Engagement Director

Wednesday, August 6, 2008 General News J E 4
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WEST CONSHOHOCKEN, Pa., Aug. 5 Cadient Group, the premierstrategic interactive marketing agency serving the healthcare industry, todayannounced the appointment of Todd Greene as Strategic Engagement Director. Inthis position, Greene will utilize his nearly 10 years of integrated digitalmarketing experience to drive brand planning and strategic recommendations toultimately inform, improve and foster physician-patient dialogue for CadientGroup's clients. Greene will be based out of Cadient Group's New York Cityoffice and reports directly to Linda Hutchins, Group Account Director.

"Todd is a top-notch digital strategist and a key addition to the CadientGroup team," said Will Reese, Chief Innovation Officer, Cadient Group. "Hisextensive digital marketing experience will energize our strategic efforts ininteractive healthcare marketing and help uphold our commitment to deliveringmeaningful experiences and measurable results to our industry-leading clients.We're pleased to have Todd join Cadient Group."

Prior to joining Cadient Group, Greene worked for OgilvyOne, where heserved as Management Supervisor on health insurance and functional foodsinitiatives, including the Aflac and Unilever brands. Before OgilvyOne, hespent time at the New York City office of Euro RSCG Life Interaction, where hedrove both global corporate and brand initiatives. Greene also spent fouryears at Healthology, working on over $20 million in unbranded, fullyintegrated consumer and professional healthcare communications initiatives. Hebegan his career in digital marketing at what is now Weyforth-Haas Marketingin Kansas City, MO.

Greene earned a Bachelors degree in Journalism within an Advertisingsequence from the University of Missouri's School of Journalism. During hisstudies, he developed sponsorships for college sports marketing departmentsand a Dow Jones newspaper.

About Cadient Group

Cadient Group is an interactive marketing network focused on thehealthcare industry. Our companies align client needs with relevant innovationto deliver meaningful experiences and measurable results. Across CadientGroup, our strategic insight helps clients better utilize multi-channelmarketing to enhance connections with consumer and professional audiences.Cadient Group clients consistently realize the full potential of their brand,franchise, and corporate healthcare communications. With Cadient Group, you'llExperience Results. For more information about Cadient Group, visitwww.cadient.com.

SOURCE Cadient Group
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