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CVS/pharmacy Launches Interactive Web and Mobile Features on CVS.com

Thursday, October 22, 2009 General News J E 4
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New website enhancements offer convenient customer tools for managing prescriptions and delivering value

WOONSOCKET, R.I., Oct. 22 -- CVS/pharmacy, America's largest retail pharmacy, today announced it has added innovative new features to CVS.com to enhance the user experience by providing instant access to prescription management tools, important health information and customer savings. With the introduction of CVS.com Mobile (m.cvs.com), CVS/pharmacy provides customers with a secure, on-the-go pharmacy resource to find store locations and refill, transfer and manage prescriptions. CVS/pharmacy has also expanded its online capabilities by introducing Savings Central and Virtual Gift Cards features, adding convenience and value for customers.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090129/NE64371LOGO )

"CVS/pharmacy is committed to providing customers with simple ways to manage prescriptions and easily access vital healthcare information on CVS.com," said Helena Foulkes, CMO of CVS Caremark. "The new CVS.com Mobile site is a helpful resource for customers who rely on real-time access to their medication history, drug information or simply need help with driving directions or a phone number to a nearby CVS/pharmacy or MinuteClinic. Additionally, Savings Central provides users with a one-stop online destination for information on healthcare savings, deals and discounts. These new features, along with the addition of Virtual Gift Cards, are examples of how we are continuing to enhance the customer experience, both in-store and online."

CVS.com Mobile

CVS.com Mobile can be accessed from any mobile device by visiting m.cvs.com. By simply entering a valid ZIP code, customers can use CVS.com Mobile to conveniently locate their closest CVS/pharmacy store, complete with maps and driving directions.

CVS.com Mobile also makes it simple for busy customers to refill or transfer prescriptions quickly and effortlessly, access detailed pharmaceutical information and view their prescription history. The new mobile site features a Drug Information Center allowing rapid access to critical details about medication management, including instructions for use, dosing information, side effects and relevant safety warnings.

Savings Central on CVS.com

A new feature on CVS.com, Savings Central combines information about healthcare savings with other deals and discounts in one easy-to-use location. By simply clicking on the "Savings Central" tab, budget-conscious customers can immediately discover ways to save money through coupons and special promotions, with tabbed pages detailing the following topics:

  • Pharmacy savings: Easily learn about CVS/pharmacy programs that help reduce healthcare costs, as well as the latest sales promotions for prescriptions
  • Circular: Quickly access local sales circulars for weekly deals and instant Extra Bucks offers
  • In-store coupons: Clip and print from the site in advance of shopping trips
  • Online sales & specials: Find a listing of all web-only promotions currently available on CVS.com

Online innovation  

CVS/pharmacy has also introduced Virtual Gift Cards, an interactive feature on CVS.com which allows customers to personalize the look and feel of a virtual gift card by selecting color schemes, messages and fonts. Customers also have the power to upload a photo or image to enhance the card's design.

Virtual Gift Cards can be redeemed at any CVS/pharmacy location and used toward prescription purchases, as well as on everything from health and beauty essentials, seasonal goods and snacks, to personal care items, and photo products and services.

CVS.com was recently named one of top 25 most-trafficked retail websites by Compete, a TNS Media company. To experience the new enhancements, please visit www.CVS.com.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy with 7,000 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at www.cvscaremark.com.

SOURCE CVS/pharmacy

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