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CUTCO Cutlery Continues Its Support of Go Red For Women(R) into 2011

Monday, March 1, 2010 General News J E 4
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OLEAN, N.Y., March 1 On the heels of its successful 2009 campaign, CUTCO Cutlery Corp. has announced it will recommit to the American Heart Association's Go Red For WomenŽ movement for another year.

In the last year, CUTCO donated more than $200,000 to the cause, topping its initial goal of $100,000. The money was raised through a $75,000 corporate donation and more than $125,000 from a donation of 10 percent from the sales of exclusive four-piece red table knife sets and red super shears (kitchen shears).

Since February 2007, the kitchen cutlery company has donated more than $474,000 to Go Red For Women.

"We believe in this cause," said Steve Pokrzyk, director of marketing for Vector Marketing, the exclusive marketer of CUTCO Cutlery. "Heart disease is the number one killer of women, but is largely preventable and Go Red For Women has made great strides in getting women to think about prevention."

To help the American Heart Association continue its fight against heart disease, and help raise awareness of the number one killer of women, CUTCO is now extending its commitment to support Go Red For Women through Feb. 28, 2011.

From March 1, 2010, to Feb. 28, 2011, CUTCO will donate a minimum of $100,000 to the cause through a $75,000 corporate donation, plus continued contributions of 10 percent of the sales of four-piece red table knife sets and red kitchen shears.

Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888- MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.

CUTCO, is the largest manufacturer and marketer of kitchen cutlery and accessories in the U.S. and Canada. CUTCO products are marketed directly to consumers and are backed by the company's "Forever Guarantee." For more information, call toll free 800-828-0448 or visit www.CUTCO.com.

SOURCE CUTCO Cutlery
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