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HealthMedia Revolution Explodes in Second Quarter
Strengthened Partnerships, Strategic Accounts and New Products Provide Momentum and Sustained Growth
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ANN ARBOR, Mich., Sept. 12 /PRNewswire/ -- HealthMedia, Inc., the globalleader in scalable behavior change interventions with outcomes for health andwellness, disease management, medication compliance, and behavioral healthannounces the second quarter in a row with a 97 percent growth in healthcarelicense revenue compared to the same period last year. With the revenueincrease for the first half of 2007, the company is on track to more thandouble its overall license growth rate goal by year-end.
"This has been a banner quarter for HealthMedia," said CEO Ted Dacko."Companies in all areas of health care are really beginning to understand thepower of web-based interventions to efficiently and economically bring provenand sustained behavior change to millions of people."
New Clients, Partners, and Alliances
HealthMedia's revolutionary products were purchased by several new clientsin the second quarter. Each company will provide their members and/oremployees with a range of HealthMedia products, including health riskassessment (HRA) and the full suite of Lifestyle Management, DiseaseManagement, and Behavioral Health Interventions. New clients include:
HealthMedia's strategic relationship with Corphealth, a wholly ownedsubsidiary of Humana, Inc., has resulted in a contract to provide HealthMediaprograms to 1.3 million Humana Medicare recipients beginning in January 2008.
In addition, HealthMedia has expanded its relationships with APSHealthcare, Highmark, Hazelden, Aetna Behavioral Health, AstraZeneca, HMSA,and Kaiser Permanente
New Products and Campaigns
HealthMedia introduced two new products and a new educational campaign inthe second quarter.
HealthMedia(R) Care(TM) for Pain is designed for individuals sufferingfrom chronic pain conditions including rheumatoid arthritis, osteoarthritis,joint pain, disc pain, back pain, fibromyalgia, neuropathy, temporomandibularjoint and muscle disorder (TMJ), and headache including migraine. KaiserPermanente, Physicians Plus Insurance Corporation, Advocate Health Care, andHighmark will be the first four companies to implement the program, which hasinitial outcome data that shows an increase in productivity and reduction inperception of pain symptoms.
The company also issued the first release of HealthMedia(R) Connect(TM), afamily of integrated products and services designed to significantly improveparticipation and outcomes for its online interventions. HealthMedia Connectis an expanding collection of capabilities developed by HealthMedia and itsstrategic partners that have expertise in connecting with end users. Itincorporates a range of software, services, and consulting for incentivemanagement, intelligent recruitment, and campaign management.
HealthMedia launched an innovative national health advocacy campaignaround the doctor/patient relationship. The campaign is built on the successof "The Appointment," a brief yet entertaining film exploring the doctor-patient relationship and offering patients tips to make the most of their timeinteracting with their physician. To date, several organizations, i
