Advertisement
------
Heidi Klum Joins Diet Coke and the Heart Truth to Raise Awareness of Women's Heart Health
Diet Coke Red Dress Program Offers Consumers Chance to Win An Exclusive Red Dress Worn by Klum to Oscars(R)Red Dress for Klum's Oscars Appearance to Be Designed by John Galliano of Dior
Advertisement
ATLANTA, Jan. 17 /PRNewswire/ -- Supermodel Heidi Klum is joining DietCoke to help raise awareness of women and heart disease through the Diet CokeRed Dress Program. The program is part of Diet Coke's new partnership withThe Heart Truth, a national awareness campaign about women and heart disease,sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part ofthe National Institutes of Health.
Klum will play a key role in the Diet Coke Red Dress Program by wearing ared dress, the national symbol for women and heart disease awareness, to theAcademy Awards(R) presentation on February 24, 2008. Beginning January 17,consumers will have the chance to win Klum's dress through a Diet Cokesweepstakes at mycokerewards.com that benefits the Foundation for the NationalInstitutes of Health (Foundation for NIH). Klum's original couture dress willbe created by renowned designer John Galliano of Dior.
"Heidi Klum's participation helps make this program even bigger and givesconsumers a great way to become involved and learn more about a crucialwomen's health issue," said Caren Pasquale Seckler, group director, LowCalorie Colas, Coca-Cola North America. "Through the Diet Coke Red DressProgram, we're asking consumers to help us support women's heart health andgiving them a chance to win a one-of-a-kind red dress worn to the Oscars byHeidi Klum."
To participate, consumers can visit mycokerewards.com to enter the DietCoke Red Dress Sweepstakes for a chance to win the red dress that Klum willwear on the red carpet at the Academy Awards. For each sweepstakes entry,Diet Coke will contribute $1, up to a total of $250,000, to the Foundation forNIH in support of women's heart health research and awareness.
Additionally, multiple national and local Diet Coke Red Dress retailprograms will help raise funds to benefit the Foundation for NIH and spreadthe word about women's heart heath. The Red Dress Program page atmycokerewards.com will also include a link to the Foundation for the NIHwebsite where consumers can get information about making individualcontributions.
The Diet Coke Red Dress Program is a multi-faceted initiative supportingThe Heart Truth campaign that includes sponsorship of The Heart Truth's RedDress Collection Fashion Show 2008 and The Heart Truth Road Show, plus specialDiet Coke packaging and advertising. Consumers can find more informationabout the Diet Coke Red Dress Program at http://www.mycokerewards.com.
Red Dress Collection Fashion Show
Klum will make her first appearance as part of the Diet Coke Red DressProgram on National Wear Red Day, February 1, by walking the runway of TheHeart Truth 2008 Red Dress Collection Fashion Show at Mercedes-Benz FashionWeek 2008. Presented by Diet Coke, the Red Dress Collection will featureone-of-a-kind dresses created by top fashion designers and worn by celebritywomen on the runway to show their support of The Heart Truth campaign and theRed Dress -- the national symbol for women and heart disease awareness.
The Heart Truth Road Show
Diet Coke will ad
