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Burn up to 30,000 Additional Calories a Year with 'The Workout You Wear!'

Tuesday, February 16, 2010 General News J E 4
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New shaper ShaToBu(TM) helps women burn calories while doing everyday activities

MONTREAL, Feb. 16 /PRNewswire/ -- In the biggest shapewear news since the invention of the girdle, Mayfair Tech, Inc. introduces the first-ever shaper proven to burn calories when worn during everyday activities.  Scientifically developed by chiropractor Dr. Denise Perron and shown to burn up to 12 percent more calories, ShaToBu -- The Workout You Wear™, is a new kind of shapewear that effortlessly shapes, tones muscles and burns calories as women go about their daily routine.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/shatobu/41535/

(Photo: http://www.newscom.com/cgi-bin/prnh/20100216/MM52294 )

Fusing fashion with fitness, the seamless resistance band technology in ShaToBu makes muscles work a little harder during natural movement, thus burning more calories. With benefits that extend beyond ordinary shapers, ShaToBu not only gives an instantaneously sleeker silhouette, but women can also see and feel a difference in their bodies with regular use over time.  

"I originally had the idea for this garment as a way to help my patients perform their exercises effortlessly," said Dr. Perron. "After more than three years of development and scientific testing at the University of Virginia, I am so excited ShaToBu is now available to all women who want to increase the impact of their everyday movements."

ShaToBu was designed with all-day comfort in mind, because the more a woman moves in ShaToBu, the greater the benefits. Specially-designed, non-binding waist and leg bands prevent rolling, cutting or bulging. An innovative fabric finish allows for breathability and dryness. Muscles are toned and calories are burned while women do everyday activities like moving about the office, going grocery shopping and walking the dog.

"Whether a woman is a new mom hoping to get her pre-baby body back, a busy professional, wanting to look great for a special occasion, or is just trying to get in better shape, ShaToBu helps her fit a workout into her day," said Jacqueline Elman, Marketing Director for ShaToBu™ at Mayfair Tech, Inc.

Independent researchers from the Exercise Physiology Research Lab at the University of Virginia showed that this first-of-its-kind garment lives up to its name. They measured the oxygen output of women engaged in everyday activities such as walking on a treadmill and climbing stairs with and without ShaToBu. Since oxygen output is directly proportional to calories burned, it can be used to measure the garment's calorie-burning effect. The studies showed that most women burned up to 12% more calories when they engaged in these activities wearing ShaToBu.

"With regular use 12 hours a day, 7 days a week, a woman can potentially burn up to 30,000 extra calories in one year with ShaToBu," said Professor Frank Katch, lead advisor to the University of Virginia research studies.

ShaToBu is now available at www.shatobu.com and will be coming soon to select major retailers throughout the United States and Canada.  The manufacturer's suggested retail price is $50.00 for the waist to knee style and $60.00 for the high-waist to knee style.  ShaToBu comes in sizes small, medium, large, extra large, 2x-large, medium-tall, large-tall and colors buff and jet black.

About Mayfair Tech, Inc. and Doris Hosiery Mills, Ltd.

ShaToBu is marketed by Mayfair Tech, Inc., an affiliate of Doris Hosiery Mills, Ltd., a leading North American hosiery manufacturer.

SOURCE Mayfair Tech, Inc.

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