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Most brands have a core team of three to 10 people and 86 percent of thepharma and biotech companies that participated in the research reported thatthe brand team leader sits in the marketing function, according to the report.
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The study, Best Practices in Designing Effective Brand Teams: BrandGovernance and Brand Team Management, yields insights into key benchmarks andstrategies for designing effective brand teams. Managers and executivesinvolved with brand teams can use this report to assess their teams andcompare structure and governance styles of leading pharmaceutical and biotechbrand teams.
The study includes insights gleaned from survey results from brand teammanagers and executives representing 22 brands in 26 different companies.Deep-dive interviews to flesh out best practices were conducted with 10managers from the benchmark partners, which included Abbott, Amylin, Bayer,Genentech, GSK, Roche, Novartis and Wyeth.
To view sample key findings or to purchase the full report, Best Practicesin Designing Effective Brand Teams: Brand Governance and Brand TeamManagement, visit http://www3.best-in-class.com/rr849.htm .
Please contact Cameron Tew at ctew@best-in-class or (919) 767-9246 formore information.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC, a pharmaceutical research and consulting firm,conducts work based on the principle that organizations can chart a course tosuperior economic performance by studying the best business practices,operating tactics and winning strategies of world-class organizations. Formore information, call 919-403-0251 or visit http://www.best-in-class.com/.An overview of the research is available athttp://www3.best-in-class.com/rr849.htm
SOURCE Best Practices, LLC
