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Brooke Burke Named Spokeswoman for underWAY(TM), America's First All Natural Appetite Suppressing Beverage & Thirst Quencher

Monday, February 22, 2010 Lifestyle News J E 4
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The Healthy Way to Put Hunger on Hold(TM)

BOCA RATON, Fla., Feb. 22 /PRNewswire/ -- underWAY(TM), the new, scientifically formulated, appetite suppressing line of great-tasting beverages from the trailblazing company whose Smart for Life Cookie Diet products fueled the national cookie diet craze, has named "momtrepreneur" Brooke Burke as brand spokeswoman. Burke will also appear in underWAY's televised and print advertising campaign that will begin running in early 2010.

"I am proud to align myself with a product that provides a real solution to a pervasive problem faced by everyone -- hunger pangs," said Brooke Burke. "As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy. underWAY gives me an easily portable solution to keep me going to my next healthy meal or snack."

underWAY's key ingredient, HeroFiber(TM), was developed by bariatric physician and food engineer, Dr. Sasson Moulavi (Dr. Sass). HeroFiber(TM) helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to all the healthy appetite suppressing fiber in every 16 oz. naturally flavored underWAY bottle, a series of B vitamins also help to boost energy. And just as important, the three all-natural flavors - Acai-Pomegranate, Grape and Orange - have consumers raving about the taste. With a mere 10 (low glycemic) calories per serving, and no hidden sugars or added salt, underWAY is truly the healthy way to put hunger on hold.

"Brooke is the ideal partner for us as she embodies health, balance and wellness -- which is the cornerstone of the underWAY lifestyle," said Richard Kayne, COO of underWAY's parent company Better Health Beverage.

Burke's distinguished career as a model, actress, and entrepreneur has earned her worldwide recognition. She has graced numerous magazine covers, has top-selling swimsuit calendars and is regularly ranked in men's magazines as one of the sexiest women in the world today. She won the 7th season of ABC's "Dancing with the Stars" in front of an estimated audience of 20 million people, establishing herself as one of America's favorite moms. She is also known for her roles as the host of "E! Wild On," "RockStar INXS," and "Rockstar Supernova." Burke, who currently has over 1.7 million Twitter followers, has established herself as an expert on "mommy" issues through a variety of platforms: as co-CEO and a popular blogger at the interactive online community ModernMom.com; as founder of the online retail store babooshbaby.com, which features Tauts, Burke's post-pregnancy belly wraps; and as the new "Mommy Correspondent" on the nationally syndicated daytime talk show "The Doctors." Burke has most recently been named host for the third season of TV Land's original reality modeling show, "She's Got the Look," which will begin airing in June.

underWAY will make its international debut in March 2010 via club stores, drugstores, supermarkets and specialty nutritional retailers, Publix, GNC, Costco Canada, BJ's Wholesale Club, just to name a few. Online retailers will include the underWAY website, Drugstore.com, Walgreens.com, Costco.com, Canadian Costco.ca, Amazon.com, BJs.com and more. The Food, Drug and Mass channels of distribution expand on a weekly basis.

For more information about underWAY, America's first all-natural, healthy appetite suppressing beverage and thirst quencher, visit http://www.under-WAY.com.

underWAY Logo: http://www.ereleases.com/pr/underWAY.jpg

Brooke Burke: http://www.ereleases.com/pr/BrookeBurke.jpg

To schedule an interview with Dr. Sass, Brooke Burke, Richard Kayne, or to sample the product, please contact Lisa Goodman at (561) 394-5300 ext. 202 or lgoodman@smartforlife.com.

This release was issued through eReleases(TM).  For more information, visit http://www.ereleases.com.

SOURCE Smart for Life Weight Management Centers

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