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Bright Starts' Second Annual 'Pink Power Mom' Winners Announced

Wednesday, September 17, 2008 General News J E 4
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ALPHARETTA, Ga., Sept. 17 Bright Starts(R) a baby toy andgear brand of Kids II, Inc. celebrates Breast Cancer Awareness Month byannouncing the winners of its Second Annual "Pink Power Mom" search. The eightoutstanding women were chosen for their inspirational fight, having displayedamazing strength and courage as breast cancer survivors, strong personalsupporters or advocates fighting for a cure.

The search, which launched in May, invited friends and family members tonominate an inspiring woman who embodies the spirit of a "Pink Power Mom."Hundreds of touching stories later, eight remarkable women were selected asfinalists.

"Bright Starts prides itself in being a brand that genuinely cares aboutpeople and their well-being, and the Pink Power Mom movement is a way ofmaking a positive change in the lives of those who support the brand," saysRyan Gunnigle, President and CEO of Kids II, Inc., designer and manufacturerof the Bright Starts(R) brand. "These eight exceptional women exemplify truechampions who are making it possible for the baby girls of today to have abright, happy and healthy tomorrow."

In addition to recognizing Pink Power Moms, a portion of the proceeds fromthe top selling Bright Starts(R) Pretty in Pink(TM) Collection will be donatedto support breast cancer research. The Kids II Foundation commits its supportfor breast cancer research with a minimum donation of $100,000.

Passionate About Pink!

Focusing on pink - an enduring symbol for the breast cancer cause - KidsII, Inc. has expanded its successful Bright Starts(R) Pretty in Pink(TM)Collection of product offerings to better meet the needs of parents of babygirls, while continuing to dedicate a portion of the proceeds from sales tosupport breast cancer awareness and research to honor cancer survivors,supporters and advocates. In July 2008, an extended Bright Starts(R) Prettyin Pink(TM) Collection was launched featuring an exciting new line of toys andgear.

Included in this line of pink toys are:

-- Pretty in Pink(TM) Activity Jumper -- This two-in-one activity centerand jumper offers endless fun, and has a fresh design for little girls! It'sthe only fashion-forward jumper with a seat that rotes 360š, giving baby easyaccess to all activities. $79.99 exclusive at Babies "R" Us.

-- Pretty in Pink(TM) Baby's PlayPlace(TM) -- The fresh, fashion-forwarddesign combined with a variety of entertaining toys, music and sounds makesthis infant play environment the ultimate destination for little girls to havefun. $79.99 exclusive at Babies "R" Us.

-- Pretty in Pink(TM) Cradling Bouncer -- The popular bouncer is nowavailable in two print patterns. Fun melodies, soothing vibration andentertaining toys keep baby entertained. $29.99-$39.99 at Babies "R" Us andWal-Mart.

-- Pretty in Pink(TM) Gellin' Pal(TM) -- Relieve baby's teething pain witha cool, gel filled teether. Baby will love to nibble on the soft snailcharacter. Contains nontoxic, Polar Gel(TM), ideal for chilling in thefreezer.

-- Pretty in Pink(TM) Tug Tunes(TM) -- Give these plush animals a littletug and the characters play four fun melodies. The two characters, a lady bugand elephant, are sold separately. Includes a Fun Link(TM) for attaching tocarriers or strollers.

Each of the toys coordinates with other items in the Bright Starts(R)Pretty in Pink(TM) Collection. The toys are available at leading U.S.retailers, and range in price from $2.99 - $6.99.

Please visit http://pink.brightstarts.com for more information on theentire Bright Starts(TM) Pretty in Pink(TM) Collection.

About Kids II, Inc.

One of the world's fastest growing baby toy and gear companies, Kids II,Inc., has been reinventing classic infant categories for three generations andcounting. Kids II designs, distributes and markets nearly 100 products underits Br
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