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Bright Beginnings(R) NeoCare(TM) Value-Priced Weight Gain Infant Formula Now Available Online at www.pbmstore.com

Thursday, September 17, 2009 General News
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GORDONSVILLE, Va., Sept. 9 PBM Products, LLC, a leading infant formula company, has introduced Bright Beginnings(R) NeoCare(TM) Weight Gain Infant Formula. Comparable to Similac(R) NeoSure(R), Bright Beginnings(R) NeoCare(TM) is a milk-based infant formula intended to meet the nutritional needs of low birth weight infants (LBW) after hospital discharge.
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Clinical evidence suggests that catch-up growth increases when feeding infants nutrient-enriched formulas compared to standard term formulas.* Studies also show that premature infants fed a nutrient-enriched, post-discharge formula such as NeoCare(TM) achieve better growth performance after discharge without tolerance or gastrointestinal issues.
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"NeoCare(TM) is our first infant formula designed for premature infants," said V.P. Cynthia M. Barber, Ph.D., who directs regulatory, medical, and clinical affairs at PBM. "This post-discharge formula provides a safe choice in the continued nutritional care of preterm, low birth weight, or small for gestational age [SGA] infants following hospital discharge."

In studies comparing preterm infants fed nutrient-enriched formula with preterm breastfed infants, breastfed infants weighed less and did not experience as great an increase in length as infants fed post-discharge formula. Similarly, SGA infants discharged on a more nutrient-rich formula were significantly longer at 18 months and weighed more at three months of age than infants fed a standard milk-based formula.**

NeoCare(TM) contains a higher level of protein, vitamins, and minerals per 100 Calories than standard term formula (22 Cal/fl oz). NeoCare(TM) also contains:

Bright Beginnings(R) NeoCare(TM) Weight Gain Infant Formula offers a safe and accurate method to provide increased calories and nutrients to the preterm, LBW, and SGA infants. NeoCare(TM) is available in a 12.8 ounce can for $11.99 and is being sold online at www.pbmstore.com/brbenewegain.html.

About PBM

PBM is privately owned and based in Gordonsville, VA. PBM companies specialize in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. For more information, visit www.pbmproducts.com.

*Worrell et al. 2002

**Lucas et al. 2001

Similac(R) NeoSure (R) are registered trademarks of Abbott Laboratories.

Breastfeeding is best for babies.

-- DHA and ARA, which are associated with infant brain and eye development -- Extra calcium, phosphorous, and zinc to address deficits that may limit linear growth

SOURCE PBM Products, LLC
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