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(Photo: http://www.newscom.com/cgi-bin/prnh/20080222/NYF002 )
Kevin, Joe and Nick Jonas kicked-off their new Breakfast BREAKS campaigntoday by surprising 750 Kimball Middle School students in Elgin, Illinois witha concert. The brothers discussed the benefits of eating a nutritiousbreakfast and announced a new national contest in which the winner will appearwith the Jonas Brothers in the next Breakfast BREAKS television commercial.The contest encourages kids to create a video about why breakfast is importantand submit it to www.BreakfastBREAKS.com. Select entries will be chosen fromacross the country to be posted and shared with other Jonas Brothers fansonline.
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"Breakfast BREAKS is an awesome product that is a nutritious way to makesure kids eat breakfast every morning so we are really excited to be workingtogether with them on this initiative," said Kevin Jonas on behalf of hisbrothers, Joe and Nick. "Our fans always surprise us with how creative theyare, so this contest will be awesome. We can't wait to meet the winner."
To support their Breakfast BREAKS awareness campaign, the Jonas Brotherswill be involved in events and initiatives taking place throughout the yearwith updates being posted on www.BreakfastBREAKS.com. The website is also theexclusive home for the Breakfast BREAKS Jonas Brothers video initiative andincludes information on how to enter the contest. Entries will be acceptedbeginning March 1, 2008 and kids will be able to regularly check the site tosee which videos have been selected to be featured. All viewers will have thechance to rate their favorites. One winning video will be chosen and thewinner will join the Jonas Brothers for an appearance in the next BreakfastBREAKS commercial to be aired nationally.
Kevin, Joe and Nick are featured on specially marked Breakfast BREAKSboxes that are currently available in stores. They also shot a commercial andprint ad for the product with their parents, Denise and Kevin, Sr., and littlebrother, Frankie, that will be aired on national television and featured inmagazines.
"The Jonas Brothers musical success has made them superstars, so havingthem partner with Breakfast BREAKS is a great opportunity for us to reachteens across the country with the message that eating breakfast is critical tostarting the day right," said Gary A. Davis, CEO, East Side Entrees. "Studiesshow that children who eat breakfast perform better in school and have overallbetter health than those who skip morning meals so Breakfast BREAKS wascreated to serve breakfast quickly and conveniently so that busy familiesnever miss out on a nutritious breakfast everyday."
The retail version of Breakfast BREAKS is sold in a convenientsingle-serve box that contains a Bowl Pack(TM) cereal from General Mills, a100% fruit juice box from Minute Maid(R), a division of The Coca-Cola Company,a nutritious snack and utensils. Each box has a handle and easy-to-openflip-up lid so that Breakfast BREAKS can be eaten at home or on-the-go. Theretail version has a suggested retail price of $2.49 and is available in anarray of kid-friendly varieties, including Cheerios(R), Cinnamon ToastCrunch(R), Honey Nut Cheerios(R) and Lucky Charms(R).
Breakfast BREAKS History
In 2005, ESE Foods' parent company, East Side Entrees, developed BreakfastBREAKS for schools in response to the startling fac
