Bounty Parenting Club Launches View on Demand 'How to Breastfeed' Video

Thursday, September 17, 2009 General News
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LONDON, September 7 Bounty, the UK's favourite parentingclub, today launches a 4 minute 'How to Breastfeed' online video clip to helpexpectant and new mums take a real life, close up peek at how a baby 'latcheson' to the breast when feeding.

To view the Multimedia News Release, please click:

http://www.prnewswire.com/mnr/bounty/39761/

Breastfeeding is the healthiest and most natural way to feed a baby, yetresearch by http://www.bounty.com has found that mums' intentions tobreastfeed before the birth versus the reality when the baby is born are verydifferent: During pregnancy one-in-two mums (49%) said they intended to onlybreastfeed, but in reality the actual number that solely breastfed dropped byhalf (to 25%).

Before the birth of their baby, nearly three-quarters (73%) of womenadmitted to never being close enough in real life to a friend or familymember to see how a baby 'latches on' to the breast, yet this is probably thesimplest way for mums to learn the technique instead of following diagrams inleaflets, advice in books and mimicking with dolls and teddies in ante-natalclasses.

Bounty Parenting Spokesperson, Faye Mingo said; "Whilst there is lots ofbreastfeeding advice offered to new and expectant mums, some cannot accessthe information and support they need at exactly the right time. This videoclip is not designed to replace health professional support, but simply actsas a useful refresher to help remind new mums of the 'latching on' techniquethrough looking, learning and listening at anytime of day or night.To find out more visit:http://www.bounty.com Contact Lisa Penney - Head of PR Bounty lpenney@bounty.com Tel: +44-01707-294-000

SOURCE Bounty UK Limited


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