Bounty Launches TV Channel for Mums

Wednesday, October 8, 2008 General News J E 4
LONDON, October 7 Online chat forums are fast becomingthe coffee morning equivalent for UK mums, and the Bounty parenting club ispredicting that its new online TV channel, will becomethe ante-natal class equivalent for time-poor, information- and support-hungry mums.

Bounty TV's parenting programmes, available on-demand at, offer a mix of expert advice, practical/instructionalhelp, commentary by real-life mums and dads, as well as reality TV clipsfollowing couples as they experience parenthood.

The programmes are split into three sections; 'Planning a Pregnancy',which includes obstetrician advice on understanding your menstrual cycle andthe telltale signs of pregnancy; 'Baby on Board' for women who are pregnantand want tips on preventing morning sickness, or information about scans andbirth plans and 'New Arrivals', where mums share their experiences aboutbonding with their babies and give their advice on situations, such assoothing a crying baby.

Dorothy Thomas, Editor of says, "Online video is a great wayfor new and expectant mums to find out about all the 'dos', don'ts' and'hows'. It is especially useful those who want to cut through the masses ofparenting information and appeals to women who may feel uncomfortable or whoworry about asking the wrong thing in group meetings."

To see the latest in tips, information and advice for new and expectantmums, visit

For further information please contact Lisa Penney on +44(0)1707-294000or email lpenney@bounty.comEditors notes: - Bounty ( is the UK's favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school. - With 2.5 million members and over 50,000 new members joining every month, Bounty has approximately 95% market coverage of the estimated 750,000 annual births in the UK. - is the UK's favourite parenting website and the largest online meeting point for mums in the UK with over 19 million pages being served each month, 700,000 opted-in members and a further 15,000 new members joining each month - Bounty is a Kaboose company - Kaboose is one of the largest family-focused new media companies in the world and one of the top-five most visited family destinations online (

SOURCE Bounty UK Limited


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