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Reports suggest that small amounts of BPA leach into food or beveragesstored in polycarbonate containers, especially when the contents are heated.Recent research suggests BPA is a chemical that may act as an endocrinedisruptor and cause developmental and neurological problems in babies andyoung children during the critical stages of their development. BPA mimicsthe effect of the hormone oestrogen in the body. It binds with oestrogenreceptors, but does not replace the activity of oestrogen. It affectsreproductive, neurological and immune systems[1]. Babies and growing childrenare particularly at risk from exposure because they are still undergoing manyhormone-controlled developmental processes.
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BPA has been completely banned from use in baby feeding products inCanada and steps are being taken to ban BPA in baby-feeding products in theUS[2]. In the UK only the leaching of BPA within plastics is limited [3].Therefore, BornFree(TM) products offer a completely safe option for parentswishing to avoid any risks from BPA. The BornFree(TM) range has proved to beextremely successful in North America, where it is the best-selling range ofbaby feeding products across the continent.
However, it's not just the BPA-free materials used that has helpedBornFree(TM) to best-seller status, it's the efficacy of the productsthemselves. All bottles and cups feature the unique BornFree(TM) ventingsystem, designed to reduce colic and middle-ear infections by reducing vacuumbuild-up. Non-leak bottles and cups are wide-necked, aesthetically pleasing,easy to hold and dishwasher-safe. The BornFree(TM) feeding system encourageseasy transition from breast to bottle-feeding, and is built aroundinterchangeable parts; teats, spouts and handles, which fit all bottles andcups.
Dirk Voller, Managing Director of BornFree(TM) says: "We knew when welaunched BornFree(TM) that just creating a range of BPA-free productswouldn't be enough - these products had to fulfil a whole host of otherfunctions and had to be the best quality products on the market. Parentsacross the continents have told us how much they - and their children - likeand value our extensive range. BornFree(TM) has been a phenomenal successacross the world, and we're confident that this will be replicated in the UK."
For further details on the range and availability through stockists visithttp://www.babybornfree.co.uk
Notes to Editors
The World Health Organisation (WHO) recommends that babies areexclusively breastfed up to the age of six months.[4]
[2] http://www.chicagotribune.com/news/local/chi-chicago-bpa-baby-bottles-14may14,0,5399504.story
[3] British Standard BSEN 14350-2, Section 4.8
[4] http://www.who.int/topics/breastfeeding/en/
(Due to the length of these URLs, it may be necessary to copy and pastethis hyperlink into your Internet browser's URL address field. Remove thespace if one exists.)[1] NCT Factsheet on Bisphenol-Ahttp://www.nctpregnancyandbabycare.com/info-centre/articles/view/113 )
SOURCE BornFree
