CHARLOTTE, N.C., July 20 Bobbie Montgomery has joined Technekes, LLC as vice president and healthcare practice lead.
(Photo: http://photos.prnewswire.com/prnh/20100720/CL37125 )
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(Photo: http://www.newscom.com/cgi-bin/prnh/20100720/CL37125 )
As manager of Technekes' healthcare group, Montgomery is responsible for business development, client services, marketing strategy and thought-leadership. She brings 25 years of experience in developing co-pay savings programs, patient assistance programs, contract sales support, sample management, campaign measurement, ROI analysis and other healthcare-specific direct marketing.
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Over the course of her career, Montgomery has worked with pharmaceutical companies, hospitals, long term care, surgical and drug distributorships, and managed care reimbursement marketers. She comes to Technekes from McKesson Patient Relationship Solutions, where she had been the director of business development.
According to Steve Amedio, president and chief operating officer of Technekes, "Bobbie joining our executive team is a big step forward and signals a new era for our growth planning and team selling, and our solutions design and implementation. Our well-established, as well as prospective, healthcare clients will benefit equally from her expertise and her gifts for solving problems and identifying opportunities."
Technekes is headquartered in Charlotte, and operates a marketing interaction center just outside Research Triangle Park, NC. The company is focused on creating and implementing marketing and sales strategies for category leading clients. With a blend of technology, marketing strategy and execution, it creates real and measurable profits for clients in the agriculture, financial services and healthcare industries.
To learn more about Technekes' healthcare practice group, visit www.technekes.com or email [email protected].
SOURCE Technekes LLC
