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"One of the main goals for our Web site is to provide educational content to our members and the public," said Jeff Tikkanen, vice president of marketing and sales, Blue Cross and Blue Shield of Oklahoma. "We use casual language rather than complex insurance terms so that members can better understand and feel more comfortable with the issues related to their health."
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In addition to helping members find a doctor or select the plan that suits them best, the Web site offers a "Getting Started" section that takes users through the basics of health insurance including the following:
And because Blue Cross and Blue Shield of Oklahoma is committed to wellness, the site offers a "Health and Wellness" section with information on coping with illness, preventive care, exercise, diet and nutrition, mental health and more.
"We tested this site extensively with our own members and other health care consumers," added Tikkanen. "More than 90 percent of users navigated the site with ease and trusted the information they received."
Go to www.bcbsok.com, browse the Web site and click on "Feedback" to share your thoughts of the new site.
Throughout its nearly 70-year history, Blue Cross and Blue Shield of Oklahoma has been committed to meeting the health care financing needs of Oklahomans. As the state's oldest and largest private health insurer, Blue Cross and Blue Shield of Oklahoma provides health care benefit plans for more than 600,000 Oklahomans. Blue Cross and Blue Shield of Oklahoma is a division of Health Care Service Corporation, which also operates Blue Cross and Blue Shield plans in Illinois, New Mexico and Texas. Health Care Service Corporation is a mutual legal reserve company and an independent licensee of the Blue Cross and Blue Shield Association.
Blue Cross and Blue Shield of Oklahoma is a Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association.
-- Understanding Health Insurance -- Understanding Medicare -- How to Shop for Health Insurance -- Plans for Different People (Identifying a User's stage-of-life and needs) -- Making Insurance Work for You
SOURCE Blue Cross and Blue Shield of Oklahoma
