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Blue Cross and Blue Shield of Florida Awarded Prestigious J.D. Power and Associates Award for Second Year

Wednesday, June 11, 2008 General News J E 4
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JACKSONVILLE, Fla., June 10 Blue Cross and Blue Shield ofFlorida, Inc., (BCBSF) was ranked "Highest Member Satisfaction AmongCommercial Health Plans in Florida," for the second year in a row, accordingto the J.D. Power and Associates 2008 National Health Insurance PlanStudy(SM).

(Logo: http://www.newscom.com/cgi-bin/prnh/20000427/BLUELOGOA )

(Logo: http://www.newscom.com/cgi-bin/prnh/20000427/BLUELOGOB )

BCBSF received the highest numerical score in the region, 751 of apossible 1,000. The regional average score is 733. The study includesresponses from more than 37,000 members across 17 regions in the United Statesabout health plan members' overall experience with their health plans during2007. The state of Florida was considered its own region. The study exploresseven major factors driving member experience:

"Our successful shift to a retail oriented company is more important thanever given the increasingly competitive and changing market," said John Kaegi,chief marketing executive, BCBSF. "This designation illustrates our commitmentas a customer-focused company while also providing us with information on howwe can continue working to do a better job on behalf of our customers."

The J.D. Power and Associates study identifies coverage and benefits,provider choice and information and communication as the three mostinfluential drivers of the member experience.

In an effort to better understand and deliver solutions for the needs ofFloridians, BCBSF has recently introduced a program called The Power of theHuman Voice to give members and non-members alike the opportunity to talkabout their experiences with the health industry and offer ideas on how bestto improve health care in Florida. For more information please see the Website at www.thepowerofthehumanvoice.com , or call 1-877-693-5864.

About Blue Cross and Blue Shield of Florida

Blue Cross and Blue Shield of Florida is a leader in Florida's healthindustry. BCBSF and its subsidiaries serve more than 8.8 million people. Since1944, the company has been dedicated to meeting the diverse needs of all thoseit serves by offering an array of choices. BCBSF is a not-for-profit,policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville,Fla., BCBSF is an independent licensee of the Blue Cross and Blue ShieldAssociation, an association of independent Blue Cross and Blue Shieldcompanies. For more information concerning BCBSF, please see its Web site atwww.bcbsfl.com .

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is aglobal marketing information services firm operating in key business sectorsincluding market research, forecasting, performance improvement, training andcustomer satisfaction. The firm's quality and satisfaction measurements arebased on responses from millions of consumers annually. For more informationon boat ratings, car reviews and ratings, car insurance, health insurance,cell phone ratings, and more, please visit JDPower.com. J.D. Power andAssociates is a business unit of The McGraw-Hill Companies.1. Coverage and benefits; 2. Provider choice; 3. Information and communication; 4. Approval process; 5. Claims processing; 6. Explanation of Benefits (EOB) statements; and 7. Customer service.

SOURCE Blue Cross and Blue Shield of Florida
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