Blue Cross Blue Shield Of Michigan Battles Sluggish Economy With Diverse Product Lineup
"With the erosion of employer-based coverage and the auto companies andsuppliers seeking to eliminate paid retiree health benefits, Blue Cross BlueShield of Michigan has been proactive in retooling its individual products andtargeting certain buyer groups," said Rick Byrne, analyst atHealthLeaders-InterStudy. "For example, its Young Adult Blue product forbuyers between ages 18 and 30 offers premiums as low as $47 a month."
The report also finds that Blue Cross Blue Shield of Michigan positioneditself to win new business from the auto makers with the launch of itsMedicare Advantage private fee-for-service plan (PFFS) that has more than240,000 members across the country, making it the second-largest PFFS carrierin the country. The Blue plan has also been successful at transitioningMedicare prescription drug plan members into more lucrative Medicare Advantageproducts.
"As long as the federal government's reimbursement for the PFFS productcontinues to make it attractive for insurers, the Michigan Blue plan will beone of the leading carriers of it," said Byrne.
Blue Cross Blue Shield of Michigan also entered the Medicaid market withits acquisition of M-CARE's M-CAID. "As the rest of the country steers towardan apparent softening economy, Medicaid health management organizations (HMOs)represent a growth market for the industry," said Byrne.
Blue Profiler: Blue Cross Blue Shield of Michigan is one of 15 BlueProfiler reports for 2008 on the nation's largest nonprofit Blue Cross BlueShield plans, which together insure more than 50 million people.
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HealthLeaders-InterStudy (http://www.hl-isy.com) is the authoritativesource for managed care data and analysis. HealthLeaders-InterStudy is aDecision Resources, Inc. company.
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