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Blistex(R) Launches New Anti-Aging Lip Balm

Thursday, October 23, 2008 General News
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OAK BROOK, Ill., Oct. 21 Loose lips aren't the onlyculprits that reveal age. Wrinkles and fine lines on lips add years to a face.To help fight the effects of aging, Blistex introduces Deep Renewal, aclinically-proven anti-aging product that reduces deep and fine lines on lips.Now available nationwide, with a suggested retail price under three dollars,Blistex Deep Renewal is also making youthful looking lips affordable.
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(Photo: http://www.newscom.com/cgi-bin/prnh/20081021/AQTU041)

A combination of Blistex innovation and leading advancements inage-defying treatments enable Deep Renewal to deliver impressive and provenresults at a price that's accessible to almost everyone. Blistex Deep Renewalcontains some of the advanced ingredients and protectants found in manyspecialty and high-end anti-aging products, but at a fraction of the cost.
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Proven Results

In the course of a full, independent, clinical trial, expertly trainedclinicians and test participants confirmed Blistex Deep Renewal deliveredsignificant visual improvement in lip features such as luster, suppleness andradiance (1). In fact, the results were almost immediate ... in just two hoursafter an initial application, lips looked more hydrated and lustrous. Over thecourse of four weeks, visual reports and lip molds confirmed a reduction inthe number and depth of lines and wrinkles(2).

"Blistex Deep Renewal actually erases some of the tell-tale signs of agingwithout requiring an invasive procedure," said Dr. Charles Zugerman, associateprofessor of dermatology at Northwestern University Medical School. "Withregular application of Blistex Deep Renewal, lips have a more youthfulappearance."

Blistex Deep Renewal's benefits go beyond short term results. Even aftertwo days without re-applying Blistex Deep Renewal, testers found thatattractive, lustrous and radiant lips still remained.

Advanced Ingredients

Blistex Deep Renewal contains state-of-the-art ingredients that deliverthree critical factors in an effective anti-aging product: superbmoisturization, reduction in deep and fine lines, and lasting improvement inlip condition.

To help improve lip condition and smooth lines and wrinkles, Blistex DeepRenewal's essential ingredients include:

-- Hyaluronic spheres -- One of the newest and most effectivetechnologies available, hyaluronic spheres improve skin condition and givelips a fuller appearance. Spheres attract and retain moisture in the skin toenhance lip smoothness. They also contribute the essential nutrientHyaluronic acid to help nourish skin.

-- Coenzyme Q-10 -- Known as the gold standard in moisturization andoverall revitalization, coenzyme Q-10 is found in many high-end and specialtyanti-aging products.

-- Light refractors -- Contribute to improving lips' luster andyouthfulness by defusing light.

Advanced Care

Blistex Deep Renewal is a product designed to help prevent the signs ofaging. A significant contributor to aging skin is exposure to harmful UVrays. Blistex Deep Renewal offers dermatologist recommended SPF15 sunprotection. Leading dermatologists advocate daily use of lip balm thatcontains a minimum SPF of 15.

The anti-oxidant complex found in Blistex Deep Renewal works to reduce thelevel of damaging free radicals that causes premature aging in skin. Freeradicals break down skin cells and cause lines and wrinkles to appear.

With a suggested retail price of $2.79, Blistex Deep Renewal is nowavailable at food, drug and mass merchandisers nationwide.

About Blistex

The Lip Care Specialists at Blistex offer a full, innovative anddifferentiated product line -- with highly effective formulas, unique addedbenefits and unparalleled sensory experiences -- to address a broad spectrumof lip needs for men and women. To Discover What Your Lips Are Missing(R) orfor additional information about Blistex products and important lip care tips,visit http://www.Blistex.com.(1) Source: Pert Research Home Use Test 2007, International Research Services Clinical Study 2007 (2) Source: International Research Services Clinical Study 2007 Contact Information: Leilani Sweeney (312)396-9748 [email protected]

SOURCE Blistex
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