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Porter Research was founded in 1989 just as the information technologyindustry was entering a new phase of accelerated innovation. Since then, newand established companies have contracted with Porter to deliver richknowledge about their markets and customers. Porter's special area ofexpertise has been Healthcare IT. From complex regulations and shiftinggovernment requirements to the adoption of new technologies like electronicmedical records, Healthcare IT is a world unto its own. Porter has been awell-known brand in the Healthcare marketplace for more than a decade, workingwith hundreds of clients.
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Since 1953, Billian's HealthDATA (BHD) has been the leading provider ofcomprehensive market intelligence to the healthcare industry. From thegroundbreaking national directory, The Hospital Blue Book(TM) to onlinehealthcare databases and Healthcare IT market intelligence, BHD is committedto being the most dynamic resource in the industry today.
"As our chairman, Doug Billian, said, this acquisition is more of a mergerbetween two companies that complement each other in ways that provide terrificvalue for clients," said Jim Borneman, president, Billian Publishing. "Thecompanies have worked together informally for several years. Porter's verytalented staff know the Billian's HealthDATA products and have used them tohelp their clients in numerous ways."
Porter's Don Graham will remain general manager of Porter Research andwill take on the general manager role of the Billian's HealthDATA division."BHD's ability to gather and furnish quality data is well known within theindustry, and adding Porter's capabilities will enable the company to assistclients with knowledgeable use of that data in ways that aid decision making,create efficient selling opportunities and ultimately improve profitability.Together BHD and Porter can provide customers with a complete set of tools andproducts to help them increase revenue and control expenses in thesechallenging economic times."
Cynthia Porter will continue as president of Porter Research. Thecombined leadership teams bring to bear more than 150 years of healthcare ITexperience.
"These are challenging times to pursue acquisitions," added Borneman."However, this is an opportunity to grow and increase the company'scompetitive advantage with fully leveraged market intelligence. Both BHD's andPorter's clients are working harder than ever to protect existing revenuestreams and generate new sales opportunities, and the tools that BHD andPorter provide are more valuable than ever."For more information, visit http://www.billianshealthdata.com or contact: Stacy L. Perlman Billian's HealthDATA [email protected] 404-474-1056 (office) 678-596-1139 (cell)
SOURCE Billian Publishing, Inc.
