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Better Hearing and Speech Month Celebrates Enhanced Quality of Life

Wednesday, May 26, 2010 General News J E 4
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NEWARK, Calif., May 26 In celebration of Better Hearing and Speech Month, InSound Medical, manufacturer and developer of Lyric®, the first and only 100 percent invisible extended wear hearing device, is encouraging Baby Boomers and others who may suspect they have hearing loss to have their hearing checked.

Since May is dedicated to helping people communicate and raise awareness about hearing and speech disorders, InSound Medical notes that hearing tests are the first step to help people who are experiencing hearing loss determine how they can take advantage of today's technology.

Most traditional hearing aids are daily wear devices, so you need to put them on and take them off each day, and replace the batteries when they wear out. But unlike many other hearing aids, Lyric is positioned completely inside the ear canal, therefore it is 100 percent invisible and can be worn 24 hours a day, seven days a week, for up to 4 months at a time.* This placement allows the outer ear to direct sound into the ear canal naturally, resulting in improved directionality and localization, reduced feedback, and improved high frequency gain.

"Since I have been wearing my Lyric hearing aids, my interactions with people has significantly improved," said Dana G, Lyric user. "My confidence level has increased because I can hear better and no one knows I am wearing a hearing aid. I enjoy going out in the social world and communicating with people more often now. My Lyrics are totally invisible to those around me."

Lyric is a small, non-surgical hearing device that allows users to continue to participate in a variety of daily activities, such as showering**, exercising, talking on the phone and sleeping. Users may even forget they're wearing a hearing aid allowing them to focus on just enjoying life and spending time with family and friends. The invisibility that Lyric provides also helps users to forget that they are wearing a hearing aid.

"The thing I like best about Lyric is that I've been able to return to the activities that I love and enjoy with others. I am able to work in the yard with my family and work up a sweat without having them get ruined," said Dane Ashworth, Lyric user. "I can play basketball with my son and not have them go flying off. I can ride my motorcycle with my kids and talk with them without making them take their helmets off and without removing mine. With the Lyric, I am able to return to the things I used to do before my hearing declined."

For more information on the benefits of Lyric and to find a provider, please visit the product's Web site, www.lyrichearing.com.

About InSound Medical

InSound Medical, Inc., a member of Sonova Holding AG of Switzerland, develops and manufactures next-generation hearing solutions.

The division is based in Newark, Ca. Its introductory product, Lyric, is the first 100% invisible extended wear hearing solution that is placed deep in the ear canal to provide outstanding and continuous hearing for months at a time. Lyric became available through select US audiologists in 2008. For more information about Lyric Hearing, please visit www.lyrichearing.com.

Lyric is not appropriate for all patients. See your ENT physician, audiologist or hearing aid dispenser to determine if Lyric is right for you.

*Individual replacement needs may vary.

** Lyric is water resistant, not water proof. Do not submerge in water.

SOURCE InSound Medical, Inc.
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