Best Practices, LLC: Create Strong Leadership to Add Value to Market Research Function

Thursday, June 5, 2008 General News J E 4
CHAPEL HILL, N.C., June 4 Leadership authority is criticalfor market research high performance, thus it is critical to appoint the rightleader to help optimize the market research group. This is necessary in boththe centralized and decentralized market research groups -- where topcompanies employ a pivotal management position to control and coordinateoperational resources and activities across Market Research divisions, unitsand geographies.

Best Practices, LLC's white paper "Market Research: Increasing Value andVisibility for Strategic Decision-Makers" addresses how market researchleaders develop careful plans of action to build influence for theirfunction's services by communicating the economics and strategic value ofmarket research to organizational leaders.

Many industry leaders have used the results of these projects to identifyimprovement areas, adjust program goals or methods, build senior managementsupport for new initiatives, lobby for greater resources and generate costsavings. (To download this white paper click on the following link:

For more information visit or contact CameronTew at (919) 403-0251, ext. 246 or


Best Practices, LLC is a research and consulting firm that conducts workbased on the principle that organizations can chart a course to superioreconomic performance by studying the best business practices, operatingtactics and winning strategies of world-class companies. For more information,call (919) 403-0251 or visit

SOURCE Best Practices, LLC


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