Best Practices, LLC Announces New Benchmarking Study - How World-Class Companies Proactively Manage Competitors

Thursday, May 15, 2008 General News J E 4
CHAPEL HILL, N.C., May 14 Competitive Intelligence servesas backbone of portfolio and operational planning. CI provides valuableinformation for resource allocation which leads to better brand positioning,future market share retention and maximum return on investment.

Companies that effectively manage competitor's information have successstories such as -- The competitive intelligence team received an inquiry abouta new therapy area that the company would be entering. The brand teamrequesting the information was doing its first strategy planning session andthe team asked the CI group to provide a competitive landscape. Afterpresenting the information before the leadership team, the CI group was ableto highlight several key areas that the brand team had not considered. Theteam took the information and revamped several portions of the strategy basedon the CI group's recommendations.

Best Practices, LLC delivers this benchmarking report "Managing theCompetition: Turning Competitive Intelligence into Strategy" covering the bestpractices, successful structuring models for maximum competitive intelligence,techniques for communicating competitive intelligence, and turning competitiveintelligence into powerful strategies.

Download a complimentary study excerpt at The study presents provocativeinformation compiled from surveys and in-depth interviews with 29 top CIexecutives at such world-class companies as Abbott Labs, AstraZeneca, EliLilly, GlaxoSmithKline, IBM, Kodak, Merck, Progress Energy, and SAS.

If you have questions about this report or would like to speak to us abouthow our research can benefit your Competitive Intelligence Organization orother initiatives in your company, please contact Cameron Tew, Manager ofResearch and Publishing at Best Practices, LLC at(919) 767-9246

BEST PRACTICES, LLC is a research and consulting firm that conducts workbased on the principle that organizations can chart a course to superioreconomic performance by studying the best business practices, operatingtactics, and winning strategies of world-class companies. For moreinformation, call (919) 403-0251 or visit /.

SOURCE Best Practices, LLC


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