Best Practice Database Supports Bio-Pharma Product Launch
A series of six case study analogs recently published to the databasereview various aspects of product launch, providing unique perspectives forunderstanding the strategies and tactics utilized by top bio-pharma companiesto address commercial issues surrounding their products. One study, "CymbaltaCase Study: Successfully Entering a Crowded Market with a New Mechanism ofAction," reviews the strategy and tactics utilized by Eli Lilly for thedepression indicated product, Cymbalta, to successfully penetrate a crowdedmarket with a product having a new mechanism of action (MOA). Pharmaceuticalexecutives can use this study to gather insights into various tactics forsuccessfully launching a product with a new MOA into a challenging market.
For a complimentary summary from this case study, found in the BestPractice Database, "Cymbalta Case Study: Successfully Entering a CrowdedMarket with a New Mechanism of Action," click on the following link:http://www3.best-in-class.com/dr335.htm.
For more information on this study or the Best Practice Database, contactRobert Naylor at email@example.com or (919) 767-9244. Interestedparties may sign-up for a customized tour of the database via the followingURL: http://www3.best-in-class.com/dw212.htm.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC, conducts work based on the simple yet profoundprinciple that organizations can chart a course to superior economicperformance by studying the best business practices, operating tactics andwinning strategies of world-class companies. For more than 15 years, ourhighly credentialed research staff has conducted primary research exclusivelyfor our Fortune 500 client base.Key topic areas in the research include: -- Business Challenges Addressed -- Market Entry Strategy and Insights -- Use of Third-Party Expertise -- Influencing Key Opinion Leaders -- Tactics to Drive Success -- Focus on Product Efficacy and Safety -- Product Differentiation -- Leveraging Public Relations -- Benefits of Patient Education -- Diversification of Tactics -- Early Lifecycle Management -- Crafting a Durable Brand Promise -- Preparing the Market Through Education Metrics included in this report are: -- Product Lifecycle Timeline -- Messaging Strategy -- PR Strategy -- Market Revenues Over Time -- Market DTC Expenditures
SOURCE Best Practices, LLC
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