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Benefitfocus Media Provides Streaming Coverage of Sold Out Health 2.0 Conference

Saturday, September 22, 2007 General News
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CHARLESTON, S.C. and SAN FRANCISCO, Sept. 21 South Carolina-based Benefitfocus, an Enterprise and Consumer HealthcareInformation Technology company, provided video coverage of the sold out Health2.0 Conference held in San Francisco on September 20. Originally designed for100 attendees, Health 2.0 brought together nearly 500 healthcare technologyleaders from across the nation to discuss the best ways to impact, educate andinform consumers about healthcare through technology integration.
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"Benefitfocus Media's site icyou.com provided a perfect platform for us toshare the conference with those who could not attend the session," sharedMatthew Holt, conference organizer and author of The HealthCare Blog. "It isabsolutely clear that we are at the start of a big shift in the demand fromconsumers and providers for better information and easier ways to shareexperiences."
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People who want to view streaming coverage of the conference should go toBenefitfocus Media's live beta site icyou.com. This is one of many platformsBenefitfocus is developing to collect and disseminate pertinent informationabout healthcare to consumers and other key constituents. Benefitfocus hasbeen rapidly expanding their offerings to target the growing demands of thehealthcare consumer market. Over the past several years, this has moved thecompany into an integrated enterprise and consumer focus.

"Benefitfocus prides itself in anticipating what our clients will demand,"offered Shawn Jenkins, Benefitfocus, president and CEO. "As a society,consumers are demanding transparency and easy access to relevant content anddecision making tools and resources. Benefitfocus is excited to introducerelevant technology and content for consumers as transformation takes place inthe industry."

The Health 2.0 conference addressed the need for stakeholders inhealthcare to confront the decision of how to interact with new technologiesand networks. Guest speakers from companies such as Google, Yahoo, WebMD andRevolution Health were among the many who shared the potential strategies forstrategies for growth.

"We were delighted to participate in this exciting forum which broughthealthcare technology leaders together," Jenkins continued. "By capturing thethoughts shared at the Health 2.0 conference, we can share them withinterested parties from around the world who were not able to be here."

About Benefitfocus

Benefitfocus is the leader in software and services for the healthcarebenefits market providing "Quote to Claim" technology for both enterprise andconsumer applications. By developing leading technology solutions,Benefitfocus allows consumers, employers and benefit providers to managecomplex decisions in an ever-changing healthcare environment. Benefitfocus canbe reached at 843-849-7476 or via the Internet at www.benefitfocus.com.Benefitfocus.com, Inc. Joy Capps (843) 849-7476 ext. 6527 [email protected]

SOURCE Benefitfocus
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