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Bell Ventures Launches Breakthrough Radical Defense Skin Care Ingredient

Monday, December 8, 2008 General News
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BOSTON, Dec. 8 Bell Ventures LLC, a leader in innovativeantioxidant solutions in food, nutrition, and skin care, announces the releaseof its new, high-performance natural ingredient, GlobalPAX(TM).
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GlobalPAX(TM) is a proprietary extract made from the world's finestnatural sources of proanthocyanidins (PACs), a powerful class of antioxidants.It is the first high-performance ingredient to standardize antioxidantcapacity to Total ORAC, which analyzes antioxidant protection against 5 freeradicals.
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Bell Ventures also uses recognized markers of skin damage to demonstrateefficacy. GlobalPAX(TM) is standardized to collagenase and elastaseinhibition, evidence that it helps defend against skin damage.

David Bell, President of Bell Ventures, says, "GlobalPAX(TM) is the resultof our deep understanding of the science of antioxidants and our appreciationfor their benefits to the skin. PACs are a very versatile antioxidant family,and we see this in the protection GlobalPAX(TM) delivers."

GlobalPAX(TM) provides powerful broad-spectrum defense against hydroxyl,peroxyl, peroxynitrite, singlet oxygen, and superoxide anion. Each of theseradicals is implicated in skin damage.

The premium anti-aging skin care market is hungry for novel,high-performance naturals. The benefits of antioxidant protection provided byGlobalPAX(TM) make it ideal for differentiating next-generation products.

GlobalPAX(TM) has already received the attention of significant players inthe industry. "We outperform a wide range of popular antioxidant ingredients,such as vitamin C, green tea extract, and green coffee cherry extract," Bellreports.

GlobalPAX(TM) can also be used to differentiate dietary supplements andthe emerging category of inside-out skin care products and "beauty foods."

With standardized Total ORAC greater than 25,000 per gram, PACs, and skinoutcome markers, GlobalPAX(TM) differentiates itself in a crowded market. AsBell says, "GlobalPAX(TM) lives up to its slogan, Prove what goes in before itgoes on."

For more information call: 508-536-9511, email [email protected],or visit http://www.globalpax.net

SOURCE Bell Ventures LLC
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