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Beech-Nut Offers Free Food for Babies Born on January 1, 2009

Tuesday, December 30, 2008 General News J E 4
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LATHAM, N.Y., Dec. 29 Every day in the United States,approximately 10,000 babies are born. On January, 1 2009, Beech-Nut will helpthousands of these growing families across the country welcome their babiesinto the world by offering coupons for free baby food to ring in the New Year.Parents of 2009 New Year's babies can go to http://www.beechnut.com for moreinformation on how to get their New Year's Baby coupons for free Beech-Nutfoods.

"Beech-Nut is excited to help families kick off an all-natural New Year,"said Christoph Rudolf, president and CEO of Beech-Nut Nutrition Corporation."We know the real gift is the new addition to the family, and giving parents ahead start on their New Year's Resolution to feed their baby right is our partin their celebration."

In addition to Beech-Nut's offer to all babies born in the United Statesthis New Year's Day, the first baby born in the following 17 cities willreceive free Beech-Nut products, from infant through toddler-hood, a $500value: Seattle, Chicago, St. Louis, Houston, San Antonio, Indianapolis,Cincinnati, Atlanta, Charlotte, Tampa, Albany, Philadelphia, Minneapolis,Orlando, Raleigh, San Francisco, and Sacramento.

Babies Need Good Nutrition Habits Too!

Moms may also consider "providing good baby nutrition" on their New Year'sresolutions list this year. To help meet her resolution, the Beech-NutCorporation has pledged to provide mom with the most nutritious foods tosupport the healthy development of infants and toddlers through its newplatform "Beech-Nut Advancing Nutrition."

"With their baby's diet being on the forefront of mom's minds," saidRudolf. "Beech-Nut can proudly say we already provide the right nutrition forbaby so we can ease that extra worry in mom's day."

Beech-Nut(R) Advancing Nutrition

The "Beech-Nut(R) Advancing Nutrition" initiative involves new productinnovations and nutrition education as well as strict standards for infant andtoddler food, including the following three pillars:

-- All natural: all natural ingredients, no added refined sugar, noartificial colors or flavors, no artificial preservatives, no trans fats, nomodified starches, and no harsh spices.

-- Essential nutrition: A balanced ratio of protein, carbohydrates andfats for optimum nutrition, along with the enrichment of vitamins and mineralsas needed for healthy development.

-- Proactive nutrition: Enhanced benefits to support brain and eyedevelopment, and digestive health, including nutrients such as DHA omega-3 andprebiotics.

Nutrition Education

The Beech-Nut Institute for Infant Nutrition has a mission of researchingscience and educating on Nutrition. It is supported by an Advisory Boardcomposed of leaders in the fields of pediatric nutrition research, foodscience, infant and toddler dietetics, and pediatrics. They advise Beech-Nuton new developments in nutrition and the best practices for feeding infantsand toddlers.

The launch of Beech-Nut Advancing Nutrition is part of the company'shistoric and ongoing commitment to innovation in infant and toddler nutrition.More information can be found at http://www.beechnut.com.

About Beech-Nut

Since 1931, Beech-Nut Nutrition Corporation has been built on a history ofinnovation and dedication to infant nutrition. Headquartered in Latham, NewYork, Beech-Nut is the number two leading baby food brand in the United Statesand is committed to deliver more nutritious choices for parents and babies.As a subsidiary of Hero Group of Lenzburg, Switzerland, a global leader inconsumer goods and infant feeding, Beech-Nut is able to combine resources tocontinuously improve food and nutrition for infants.For information contact: Ann Balsamo, 314.552.6723 Abalsamo@webershandwick.com Michelle Riley, 312.988.2109 Mriley@webershandwick.com

SOURCE Beech-Nut
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