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Bayer Advanced(TM) Garden of Oz Rose Parade(R) Float Wins Ninth Consecutive Trophy for Its Salute to the 70th Anniversary of The Wizard of Oz(TM) Movie

Friday, January 2, 2009 General News J E 4
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RESEARCH TRIANGLE PARK, N.C., and PASADENA, Calif., Jan. 1 RTP-based Bayer Advanced won its ninth consecutive Rose Parade trophy with itsGarden of Oz float during the January 1, 2009, Rose Parade. Bayer Advancedmakes consumer rose care products that make it easy to grow RoseParade-quality roses in your own backyard.

Bayer Advanced Float Wins Fantasy Trophy

Tournament of Roses judges awarded the Bayer Advanced float the FantasyTrophy for most outstanding display of fantasy and imagination. BayerAdvanced is a three-time winner of the Fantasy Trophy.

"It's an honor to be recognized with our ninth consecutive trophy for theBayer Advanced Garden of Oz Rose Parade float," says Mark Schneid, head ofmarketing for Bayer Advanced. "The Garden of Oz is symbolic of the type ofwishes Bayer Advanced grants: Rose Parade-quality roses in your own backyard."

The theme for the 120th Rose Parade was Hats off to Entertainment. BayerAdvanced and Pasadena-based Phoenix Decorating, the largest Rose Parade floatbuilder, created the float that salutes one of the most entertaining andpopular movies of all time: The Wizard of Oz, which was released in 1939. TheAmerican Film Institute considers it one of America's 10 greatest films.Warner Bros. has launched a 70th anniversary celebration.

Bayer Advanced Rose Parade Trophies

All Bayer Advanced Rose Parade floats have received Tournament of Rosestrophies. Each float, including the Bayer Advanced Garden of Oz, was designedby Phoenix Decorating's Michelle Lofthouse.

About Bayer Advanced

Bayer Advanced rose care products are the Exclusive Rose Care Products ofthe Tournament of Roses. Bayer Advanced is the presenting sponsor of the RoseParade float decorating centers and the Post Parade Showcase of Floats inPasadena, January 1-3, 2009. In addition, Bayer Advanced rose care productsare used on the 2,000 rose bushes in the Wrigley Gardens near the Tournamentof Roses Association headquarters.

Bayer Advanced is one of the fastest-growing national lawn and gardenbrands in the United States. It is a business group of Bayer CropScience LP,one of the world' s top research-based crop protection companies, with morethan 100 years of experience. Bayer Advanced and Bayer CropScience LP are partof the Bayer AG family, a Fortune Global 500 company. Members of the Bayer AGfamily make such well-known brands as Bayer Aspirin, Aleve(R) andAlka-Seltzer(R). Research Triangle Park, N.C., is the business headquarters ofBayer CropScience LP. Kansas City, Mo., is Bayer CropScience LP's coretechnology center. The global headquarters of Bayer CropScience, AG is locatedin Monheim, Germany.

Bayer Advanced products deliver Better Science. Better Results.(R) Theyare available in major garden retailers and independent garden shops acrossthe United States. Bayer Advanced products provide innovative delivery methodsthat conserve water and ensure our highly effective active ingredients reachtargeted plants with maximum efficiency while striving to balanceenvironmental impact. Bayer Advanced will refund your purchase price if youare not completely satisfied. Always read and follow label instructions. Youcan learn more by visiting http://www.bayeradvanced.com or by calling1-877-BAYERAG.

Bayer, the Bayer Cross, Bayer Advanced, Better Science. Better Results,Aleve and Alka-Seltzer are trademarks of Bayer. Rose Parade and Tournament ofRoses are trademarks of Pasadena Tournament of Roses Association. All-AmericaRose Selections is a trademark of All-America Rose Selections, Inc. The Wizardof Oz and all related characters and elements are trademarks of and (C) TurnerEntertainment Co. and Warner Bros. Entertainment, Inc.(Photo: http://www.newscom.com/cgi-bin/prnh/20090101/LATH011-a) (Photo: http://www.newscom.com/cgi-bin/prnh/20090101/LATH011-b)

SOURCE Bayer Advanced
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