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Bayard Advertising Appointed by Cancer Treatment Centers of America(R) (CTCA) for Recruitment Advertising and Employment Branding

Friday, April 9, 2010 General News J E 4
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NEW YORK, April 8 Bayard Advertising Agency, Inc., an integrated branding and communications agency serving B2B and B2C clients in a broad array of industries, announces its selection as Recruitment Advertising Agency of Record by Cancer Treatment Centers of America® (CTCA).

Bayard is tasked with creating recruitment marketing and media solutions for CTCA by further developing and spreading its uplifting, compassionate brand message through creative campaigns that are designed to attract candidates that are aligned with CTCA's core values.

"We are pleased to add Cancer Treatment Centers of America® (CTCA) to our roster of health care clients," notes Louis Naviasky, Bayard's Chief Operating Officer. "The amazing work they do stands out in the industry, and we are prepared to define their recruitment marketing message to deliver the most cost effective ROI possible."

"Bayard's work in addressing and securing the right talent for the right positions through creative marketing campaigns stands on its own. It is an exciting time for CTCA and we look forward to our relationship together," says Trudy Knoepke-Campbell, Director of Talent Acquisition for CTCA.

About Cancer Treatment Centers of America® (CTCA)

Cancer Treatment Centers of America (CTCA) is a national network of hospitals providing a comprehensive, fully integrative approach to cancer care. CTCA serves patients with advanced cancer from all 50 states at facilities located in suburban Chicago, Philadelphia, Tulsa and suburban Phoenix. CTCA offers state-of-the-art oncology treatments combined with complimentary therapies to treat the disease and help improve each person's quality of life. For more information about Cancer Treatment Centers of America, go to cancercenter.com.

About Bayard Advertising

Bayard Advertising is an integrated branding and communications agency that serves B2B and B2C clients in a broad array of industries. Bayard's online and offline solutions drive results for: educational enrollment; web engagement; real estate, public and private sector recruitment for healthcare, transportation, pharmaceutical and many other verticals. For more information about Bayard Advertising, please visit www.bayardad.com or contact Louis Naviasky, Chief Operating Officer, at 212.228.9400 x 300 or by email at louisn@bayardad.com.

SOURCE Bayard Advertising Agency, Inc.
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