CHICAGO, Feb. 8 Bally Total Fitness announced that it has appointed Dennis Cary as its Senior Vice President, Chief Marketing Officer, effective today. Cary will report directly to Bally CEO Mike Sheehan.
At Bally, Cary will be responsible for overseeing the company's advertising and marketing functions in addition to developing and implementing initiatives that will help Bally further strengthen relationships with its members.
Cary, age 45, most recently served as Chief Marketing & Customer Officer of United Airlines for four years. Previously, he held a variety of senior marketing and sales executive positions with both United Airlines and American Airlines.
"Dennis is an extremely accomplished marketing leader and senior executive who understands how to differentiate a brand in a competitive category," said Mike Sheehan, Bally CEO. "Bally will benefit greatly from his ability to translate our brand into clear, compelling marketing and member communications. Equally significant, Dennis brings to Bally expertise in customer experience initiatives and customer loyalty programs. We believe that Dennis will help us strengthen our connection with Bally members throughout their entire membership cycle."
Cary received his undergraduate degree from California State University, Northridge and his MBA from Duke University.
"Bally is on a journey to become the most trusted name in fitness. Marketing and customer relationship management will be key in delivering upon that brand promise. With a healthy balance sheet, a business plan that supports significant growth and a commitment to initiatives that focus on enhancing the experience of our members, Bally is positioned to restore its brand to greatness. I am thrilled to lead the Bally marketing organization during a time of such exciting transformation," said Cary.
Bally Total Fitness operates nearly 300 fitness centers across the United States. With more than 3 million active members and over 30 years of experience, Bally is among the most popular health club brands in America. The professionals at Bally Total Fitness help motivate members to improve their physical health and reach their personal fitness goals with many affordable membership choices - including options with no long-term commitment.
SOURCE Bally Total Fitness