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In order to provide this functional beverage to consumers, Elations neededa heat set bottle that could successfully run on a high speed filling line atKrier foods, Random Lake, Wis. Ball's Heat-Tek(R) bottles, which are ideal forjuices, teas, sports drinks, enhanced water or any hot-filled beverage filledat temperatures up to 185 degrees F, provided an unbreakable, re-closeable and100% recyclable solution.
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"We modified our stock 8-oz. Heat-Tek(R) bottle to meet the demands of theKrier line, which runs about four times faster than a standard filling line,"says Mike Vaughn, vice president, packaging innovation, Ball PackagingProducts, Americas. "We were able to do this successfully for Elations on anaccelerated development schedule in order to meet their product launchrequirements."
According to Elations, the beverage is a supplement drink containingGlucosamine, Chondroitin, and calcium for healthier joints and bones. "Ourresearch shows that many people want healthier joints to continue their activelives, even as they get older," says Mike Burton, Marketing Director, ElationsCompany. "Now people can get those benefits from these attractive, portablelittle bottles of a refreshing, great-tasting drink that can be part of theirdaily routine rather than from unpleasant pills that they dread taking."
Elations beverages are available in two flavors -- raspberry white grapeand cranberry apple. The bottles are sold in six-packs and individually.
The Elations Company is dedicated to improving the lives of the 78 millionbaby boomers who are unwilling to grow old physically, mentally andemotionally. Based in Cincinnati, the company is staffed by a devoted groupwith a mission to keep baby boomers booming. The ELATIONS(R) product wasoriginally developed and tested by Procter & Gamble (P&G). Some of the peopleresponsible for its development started their own company and have licensedthe technology from P&G. Following a successful test market in Kentucky lastyear, the company is now expanding and rolling out Elations nationally.
Ball Corporation is a supplier of high-quality metal and plastic packagingproducts for beverage, food and household customers, and of aerospace andother technologies and services, primarily for the U.S. government. BallCorporation and its subsidiaries employ more than 15,500 people worldwide andreported 2007 sales of $7.4 billion.
Forward-Looking Statements
This release contains "forward-looking" statements concerning futureevents and financial performance. Words such as "expects," "anticipates,""estimates" and similar expressions are intended to identify forward-lookingstatements. Such statements are subject to risks and uncertainties which couldcause actual results to differ materially from those expressed or implied. Thecompany undertakes no obligation to publicly update or revise anyforward-looking statements, whether as a result of new information, futureevents or otherwise. Key risks and uncertainties are summarized in filingswith the Securities and Exchange Commission, including Exhibit 99.2 in ourForm 10-K, which are available at our Web site and at www.sec.gov. Factorsthat might affect our packaging segments include fluctuation in product demandand preferences; availability and cost of raw materials, including recentsignificant increases in resin, steel, aluminum and energy costs, and theability to pass such increases on to customers; competitive packagingavailability, pricing and substitution; changes in climate and weather; cropyields; competitive activity; failure to achieve anticipated productivityimprovements or production cost reductions, including our beverag
