WINSTON-SALEM, N.C., May 6 BaliŽ, the No. 1 national intimate apparel brand in department and mid-tier stores, will celebrate the launch of its new Comfort-U(TM) bras and a national donation drive supporting The Breast Cancer Research FoundationŽ with a kickoff event at the Herald Square Macy's in New York City today between noon and 2 p.m.
Photographer and supermodel Helena Christensen, the face of the Bali product line and its new advertising campaign, will be onhand noon to 1 p.m. to meet with shoppers.
The Bali bras' Comfort-U(TM) design ensures the straps and back stay in place, delivering the ultimate fit and comfort in a place most women don't think to look - the back.
Macy's shoppers who attend the kickoff will be treated to free bra fittings from in-store experts, free massages and the chance to be among the first women to experience the elegance and sophistication of the line of Bali Comfort-U(TM) bras and complementary line of panties and shapewear. Plus, for every massage enjoyed during the event Bali will donate $5 to The Breast Cancer Research FoundationŽ.
Bali invites women to be virtual guests at the kickoff by visiting Bali online at www.balicompany.com. There, women can learn more about the Comfort-U(TM) bra and feel as good on the inside as they do on the outside by giving back to an important cause with barely a lift of the finger. For every mouse click on the Comfort "U" on the Bali website the brand will donate $5 to The Breast Cancer Research FoundationŽ, up to $25,000.
Bali is the No. 1 national intimate apparel brand in department and mid-tier stores(i). Bali bras, shapewear and daywear are sold at department stores nationwide. The Bali brand is part of Hanesbrands Inc. (NYSE: HBI). For additional information about Bali bras, panties and shapewear, visit the Bali Web site at www.balicompany.com
(i) Source: The NPD Group/Retailer Tracking Service, Dept/MT Dollars, R12 Dec 09.
About the BCRF
The Breast Cancer Research FoundationŽ (BCRF) was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2008, $34.5 million was awarded to 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East, and throughout Europe. And for the seventh consecutive year, BCRF received Charity Navigator's highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.