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BRIDES Magazine Asks the World's Most Celebrated Dress Designers to Create Pink Wedding Gowns; Sales Will Support The Breast Cancer Research Foundation

Thursday, September 4, 2008 General News
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NEW YORK, Sept. 4 For the second consecutive year, BRIDESis spearheading a national effort to mobilize the bridal fashion community injoining the fight against breast cancer. Twenty-one leading designers haveeach created a wedding dress with a "Something Pink" theme. This stunningcollection will be sold in salons nationwide through July 2009, with a portionof sales benefiting The Breast Cancer Research Foundation (BCRF).
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The November/December issue of BRIDES, on sale October 14, will include a23-page fashion portfolio showcasing the gowns by participating designers:Alfred Angelo, Amsale, Anjolique, Anne Barge, Atelier Aimee, Badgley MischkaBride, Carolina Herrera, Christos, Claire Pettibone, David's Bridal, Eve ofMilady, Kenneth Pool, Mon Cheri Bridals, Monique Lhuillier, Mori Lee, RomonaKeveza, Reem Acra, Sophia Tolli, Vera Wang, Vineyard Collection and WattersBrides.
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The issue will also include feature stories designed to motivate, educateand inspire. To further the campaign, Brides.com will post images of thecollection, exclusive behind the scenes video from the fashion shoot, andsupplemental information to promote awareness.

Millie Martini Bratten, editor in chief of BRIDES commented, "Whileworking on this initiative, we have received emails and letters from womenacross the country. Many share the desire to affirm their love and futureseven while facing adversity and it's their stories that drive our dedicationto this campaign. We are supremely grateful to the designers who share thiscommitment and to the brides across the country who will wear these gorgeousgowns on their wedding days, when all eyes are looking brightly toward thefuture."

The Breast Cancer Research Foundation (BCRF) is a non profit organizationfounded in 1993, dedicated to solely supporting outstanding clinical andgenetic research on breast cancer. For more information on BCRF, please visitwww.bcrfcure.org.

BRIDES, published by Conde Nast, is the leading bridal magazine in Americaand is celebrating 75 years in 2009.

SOURCE BRIDES Magazine
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