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BEAN & BODY(R) Coffee Turns Daily Ritual into a Healthy Habit

Friday, April 16, 2010 General News J E 4
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New Health & Wellness Coffee Innovation at Whole Foods Market(R)

CHICAGO, April 16 /PRNewswire/ -- Brewing a new space in the beverage world with its unique line of health & wellness coffees, BEAN & BODY is bringing a fresh take on coffee to America through retail partner Whole Foods.

"BEAN & BODY is coffee re-imagined for health-conscious consumers," said Erik Lukas, one of the co-founders of the company. "I'm thrilled that we can share a new vision of what coffee can be through the first health-focused line of iced coffees."

BEAN & BODY's canned coffees were specifically designed for coffee lovers who call Whole Foods home. Rich in protective antioxidants from a variety of sources, the single-serve, canned coffee lattes launch on the news of mounting scientific research from Asia and Europe which has started to identity some of the health benefits of coffee.

BEAN & BODY looked to the latest published studies which have found evidence that while coffee can lift your mood it can also reduce the risk of Parkinson's, Alzheimer's, heart disease, and type 2 diabetes. Inviting consumers to hang out with a healthier human bean, the BEAN & BODY health & wellness coffees enter the $1.4 billion ready-to-drink (RTD) coffee market with a mission of bringing healthy innovation to coffee lovers across America.

The BEAN & BODY canned coffee drinks are all-natural, Rainforest Alliance Certified, and use organic coffees blended with unique combinations of green tea, healthy herbs, and superfruit extracts. With a SRP of $2.69, each 8 oz. can carries the Brunswick Labs ORAC seal certifying testing of the beverage's antioxidant properties. The initial health & wellness blends include:

COFFEE ANTI-OX - a harmonious blend of organic coffee and the health-promoting antioxidants of pomegranate, acai, and blueberries (low caffeine)

COFFEE MarTEAni - a sophisticated blend of organic coffee and top-grade organic green tea with exotic spices (low caffeine)

COFFEE RESCUE - a rejuvenating blend of organic coffee and ashwagandha root

COFFEE ENERGY - an uplifting rainforest blend of organic coffee and yerba mate

Note: BEAN & BODY does not suggest the consumption of coffee during pregnancy or by customers who are unusually sensitive to caffeine. All BEAN & BODY products voluntarily list caffeine levels for consumer awareness.

ABOUT BEAN & BODY

BEAN & BODY offers their health-conscious canned coffees through Whole Foods. The socially and environmentally responsible business is the world's only provider of health & wellness canned coffees with a pipeline of future innovations matched only by their love of coffee. For more information, visit http://www.beanandbody.com

Contact: Erik Lukas, 312-860-0979

Whole Foods MarketŪ is a registered trademark of Whole Foods Market, Inc.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE BEAN & BODY

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