B-Roll Available for Launch of LIVESTRONG.COM by Demand Media and Lance Armstrong Foundation

Saturday, June 14, 2008 General News J E 4

The LIVESTRONG brand has become a global movement dedicated to changingthe world through living well. Created through a partnership with The LanceArmstrong Foundation (LAF) and Demand Media(TM), LIVESTRONG.COM is thedefinitive online social conversation for health, fitness and lifestyle.Through trusted content, interactive tools and an engaged community,LIVESTRONG.COM is designed to inspire people to change their lives, helpthemselves and help others. For additional information about LIVESTRONG.COM,please visit: Armstrong discusses how LIVESTRONG.COM helps people live a healthy lifestyle WHAT: On Tuesday, June 17, Demand Media, Inc., the leading social media company, and the Lance Armstrong Foundation (LAF) will launch LIVESTRONG.COM. WHY: Lance Armstrong partnered with the social media gurus from Demand Media to bring a proactive approach to healthy living that expands the LIVESTRONG brand. The new online destination inspires people to change their lives, help themselves and help others by offering online tools and relevant content from both experts and the community. Survey results, to be announced on June 17, fielded by Harris Interactive(R), will reveal: -- How Americans feel about improving their health -- What prevents them from making positive changes WHO: Lance Armstrong, cancer survivor and seven-time Tour de France champion, and Richard Rosenblatt, CEO of Demand Media, and former chairman of MySpace WHEN: Embargo lifts at Tuesday, June 17 EDT, 2008 12:00 AM VISUALS: B-Roll of Lance Armstrong talking about how he's created LIVESTRONG.COM to help people live a healthy lifestyle. New survey results, press releases, etc. available for launch day. Demand Media executives available for interview as well.



You May Also Like

View All

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
User Avatar
* Your comment can be maximum of 2500 characters
I agree to the terms and conditions
Transave Announces Positive Phase II Results for O...
PA Department of Aging Urges Reporting of Suspecte...