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(Photo: http://www.newscom.com/cgi-bin/prnh/20070906/AQTH118)
"We've had tremendous feedback regarding the billboard in its previouslocations in Fridley and Rochester," said David Willoughby, ClearWay MinnesotaChief Executive Officer. "The giant cigarette is eye-catching, and conveys thesimple message that we can help Minnesota smokers snuff out their smokinghabit for good. With the statewide smoke-free law fast approaching, now is theperfect time to take advantage of our free QUITPLAN Services and make ahealthier choice for your body."
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Created by local advertising agency Clarity Coverdale Fury in tandem with3 Ring Scenic Production Company, the giant cigarette billboard also won anOBIE award for BEST Public Service Outdoor Advertisement in 2006. The OBIEsare awarded by the Outdoor Advertising Association of America.
QUITPLAN Services was launched in 2001, and since then more than 10,000Minnesotans have used the program to successfully stop smoking. Minnesotanswho want free quit-smoking help can call QUITPLAN Services at 1-888-354-PLANto learn about all the available options.
About ClearWay Minnesota(SM)
ClearWay Minnesota is an independent, non-profit organization thatimproves the health of Minnesotans by reducing the harm caused by tobacco.ClearWay Minnesota serves Minnesota through its grant-making program,QUITPLAN(R) stop-smoking services and statewide outreach activities. It isfunded with 3 percent of the state's 1998 tobacco settlement. For moreinformation on ClearWay Minnesota or QUITPLAN Services, call 952-767-1400 orvisit http://www.clearwaymn.org.QUITPLAN(R) Services for Minnesotans include: -- The QUITPLAN(R) Helpline - The QUITPLAN Helpline offers telephone counseling and free nicotine patches, lozenges or gum to eligible callers. -- quitplan.com - The website offers free lifetime membership, helpful quitting tools and activities and the chance to connect online with thousands of others who have chosen to quit tobacco. -- QUITPLAN(R) Centers - QUITPLAN Centers provide in-person counseling in a healthcare setting, as well as access to nicotine patches, lozenges or gum. -- Community-Tailored QUITPLAN(R) Centers - A combination of stop-smoking tools and culturally-tailored counseling for communities of color. -- QUITPLAN(R) at Work - The QUITPLAN at Work program offers free on-site professional group counseling for eligible businesses with at least eight employees ready to stop smoking.
SOURCE ClearWay Minnesota
