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Atitude Digital Media Uses Mediasite for Pandemic Planning, Takes Large Conferences Virtual

Wednesday, November 11, 2009 General News J E 4
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MADISON, Wis., Nov. 10 As more companies and organizations take measures to protect their employees from the H1N1 virus, more conferences and meetings are going virtual with Mediasite by Sonic Foundry, Inc. (Nasdaq: SOFO), the recognized market leader for rich media webcasting and knowledge management. Atitude Digital Media, a leading webcast services provider in Brazil, uses Mediasite to create online events, uniting individuals around the world from their desktops, saving time and money, and preventing the spread of the H1N1 virus.

The firm will discuss how it created these virtual conferences during a complimentary live webinar today at 1:00 central. Registration is free at www.sonicfoundry.com/register/brazil/?sm=6.

Atitude recently worked with the training department at Sanofi-Aventis to turn their quarterly training meeting into an all-virtual event. Directors, product managers and trainers presented via live webcasts from three studios concurrently. The virtual audience, made up of 1,000 employees from all over Brazil, was able to connect with the presenters using Mediasite's polling and question and answer features.

"Brazil is a huge country. The swine flu outbreak got more people in the southern region, and very few from the northern region. Our client wanted to avoid putting those people together in the same room. They didn't want to ask anyone to take a risk that was absolutely unnecessary," said Helder Conde, Atitude technical director. "Despite the fact that the company decided they were not going to meet in-person, by using Mediasite they were still able to get the message across and be seen and heard without compromising the quality of the method of delivery."

Conde said there were several other advantages to the virtual meeting, including "Delivering all the same information in a shorter time period. Instead of spending a week on this they did it for two days. On the third day they were back in the field selling."

A few weeks later Atitude successfully webcasted the first Online Congress of Otorhinolaryngology. Professors from Brazil and Portugal gave online presentations via Mediasite, while a global audience of medical doctors interacted with them in real time.

"It is a project we're really proud of, and it was completely based on Mediasite," said Conde. "The thing that makes Mediasite the right platform for this project was that these presenters were making changes up to the very last minute. We don't have time to pre-upload anything. We need the technology that will let you do things on the fly and that's something that only Mediasite allows. That's major. It may sound like a minor detail to some people, but it makes all the difference in the world to us."

About Sonic FoundryŽ, Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for more than 1,600 customers in education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Events Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry, Inc.
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