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Assisted Living Federation of America Hires Marketing Leader

Thursday, May 13, 2010 Press Release J E 4
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ALEXANDRIA, Va., May 12 The Assisted Living Federation of America (ALFA), a leading voice on quality senior living and care, today announced the appointment of Jamison Gosselin to lead marketing and communications for the association.

As senior vice president of Marketing & Communications, Gosselin will focus on growing value for the senior living providers and supplier organizations that belong to ALFA. He will also help ALFA raise its visibility and profile as an expert senior living resource for the media, government and growing population of seniors and their families needing assistance with senior care and residential services.

Gosselin most recently directed marketing and communication programs at Sunrise Senior Living, headquartered in McLean, Va. Prior to his work at Sunrise, he served as a government relations and advocacy specialist at MCI Telecommunications in downtown Washington, DC and later moved into the company's public relations organization.

"Jamison's experience and skills will help us advocate for resident-centered public policy, foster best practice sharing within our field and build greater awareness about the numerous senior living and care options available to the public today," said Richard Grimes, president and CEO of the Assisted Living Federation of America. "Our deep expertise and wide range of resources are available to help people make informed decisions for themselves or loved ones, and also about public policy relating to residential services and care for seniors."

The Assisted Living Federation of America (www.ALFA.org) celebrates its 20th anniversary this year. It is the largest national association exclusively dedicated to professionally managed assisted living communities and the seniors and families they serve. ALFA works to educate policymakers and consumers by advocating for informed choice, quality care, and accessibility for all Americans. ALFA's member-driven programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster collaboration and innovation in the field of senior living.

SOURCE Assisted Living Federation of America
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