Ask.com Teams with Baseball Hall of Famer Dave Winfield to Fight Breast Cancer
OAKLAND, Calif., May 3 Hall of Fame outfielder and baseball television analyst Dave Winfield is playing a new position this season by teaming with Ask, the number one brand for asking questions and getting answers online(1) and an operating business of IAC (NYSE: IACI), to participate in the company's free "Answers for the Cure(TM)" program which benefits Susan G. Komen for the CureŽ, encouraging baseball fans to join the fight against breast cancer.
"My mom passed away from breast cancer, so this is a really important cause for me," said Winfield. "I know firsthand what it's like to have questions about the disease and want to get involved in ending breast cancer. Ask is providing an easy solution for answers, education and awareness and I'm proud to be partnered with them in support of Susan G. Komen for the Cure."
As part of the "Answers for the Cure" program, now in its second year, Ask offers users a homepage theme in partnership with Susan G. Komen for the CureŽ, the world's leading breast cancer organization. To encourage baseball fans to get involved, a special baseball-themed version is available to people visiting www.Ask.com/forthecure. For every person who joins the "Answers for the Cure" program in 2010, Ask will contribute $0.10 to Susan G. Komen for the Cure.. Contributions will help fund life-saving research, education, screening services and community outreach projects.
Serving as an official spokesperson for the program, Winfield will be featured in national radio and television public service announcements to raise awareness about the disease that will affect one in eight American women during their lifetime.(2) Over the course of his 22-year playing career, Winfield was known as a dedicated and superior athlete. His hard work and athleticism helped him become a twelve-time All-Star and win seven Gold Glove awards. He won a World Series with the Toronto Blue Jays in 1992 and was voted into the Baseball Hall of Fame in 2001.
"As the leading online resource dedicated to helping our users easily obtain trusted answers to all of their questions, we recognize the importance of partnering with an organization like Susan G. Komen for the Cure," said Scott Garell, President, Ask Networks. "Together with Dave, we look forward to increasing awareness of the 'Answers for the Cure' program which provides a free and simple way for anyone, including baseball fans, to make a real difference in the fight against breast cancer."
Ask will contribute a minimum guaranteed contribution of $100,000, in conjunction with consumers who participate in the "Answers for the Cure" program. Ask has pledged to invest at least $1 million by December 31, 2010 through this program and its sponsorship of the Susan G. Komen Race for the CureŽ Series.
Ask.com is an operating business of IAC (NYSE: IACI) and more than 50 million people visit Ask.com each month, where they are three times more likely to enter their searches in the form of a question than on any other search engine (comScore, March 2010). The Ask Network of sites is the 6th largest Internet property in the U.S., with more than 98 million domestic unique monthly users, according to March 2010 comScore data. Ask.com syndicates its search technology and advertising solutions to a network of affiliate partners.
About Susan G. Komen for the CureŽ
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the CureŽ, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.
(1) Source: Ask.com Brand Equity Monitor Survey March 2010
(2) Source: Susan G. Komen for the CureŽ
You May Also Like