OREM, Utah, June 4 Aribex, Inc., a world leader inhandheld X-ray technologies, today announced it has reorganized its sales andmarketing functions along market segmentation lines.
Michael Heyn will assume the position of Dental Segment Manager, with TomBatz as National Sales Manager. Pete Steinhausen, an Aribex veteran, willcover International Sales and Marketing. Steve Dawson has also been added asMarketing Manager supporting both the dental and veterinary markets.
"Our company is growing and our products are more in demand across manyvertical markets," said D. Clark Turner, PhD, president and CEO of Aribex,Inc. "This new organization will give us both the flexibility and the focus tobetter serve each market. I'm excited about the seasoned professionals we haveadded to our executive staff and look forward to working with them as wecontinue our amazing growth."
Michael Heyn comes to Aribex following a 15-year sales management careerwith Dentrix of American Fork, Utah. Most recently, he served as GeneralManager of the Easy Dental(R) division. He will manage the Aribex dentalsegment including sales, technical support, product management, and overallliaison with the dental industry.
Tom Batz brings to Aribex his decades of experience in sales managementfor Kodak, successfully leading sales teams in the dental and medical markets.He will be responsible for managing the company's network of nationwideindependent sales representatives that service and support the dentalequipment dealers. Mr. Batz will be located in the Fort Worth, Texas area.
Pete Steinhausen is a marketing expert in radiographic and visual imagingwith extensive experience in a variety of corporations including Kodak,Sirona, Yoshida, and Trophy X-ray. He is responsible for developing andimplementing the international strategy for the company and will direct theAribex International Marketing Managers in Europe, Asia, Latin America andother global locations.
Following a 20-year career in his own business, Mr. Dawson worked inmarketing and marketing communications for several Silicon Valley companiesincluding Lucent Technologies and Hewlett-Packard Company. He will managecorporate communications and customer support and provide marketing support tothe segment groups.
Aribex, Inc. has quickly become recognized as the worldwide leader ininnovative handheld X-ray products. Aribex is a privately owned, Orem,Utah-based company founded in 2003 with the mission to develop, manufacture,and market new technologies in the X-ray radiography fields. Aribex flagshipproducts are the NOMAD and NOMAD Pro handheld X-ray systems. The NOMADbattery-powered handheld platform provides for expansion from dentistry intoother X-ray imaging solutions such as veterinary, medical, industrial, andsecurity applications. For more information, visit http://www.aribex.com.
SOURCE Aribex, Inc.