MORRIS PLAINS, N.J., Sept. 23 /PRNewswire/ -- Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc., an innovator in oral care for more than a century, introduces the NEW REACH(R) ULTRACLEAN(TM) Toothbrush and Floss that are proven in head-to-head clinical trials to deliver superior plaque removal. NEW REACH(R) ULTRACLEAN(TM) Floss is the only flexible dental floss with proprietary MICRO-GROOVES(TM) technology that removes up to two times more plaque than Glide(R) floss products* and slides as easily as the leading Glide(R) floss product.(i) The NEW REACH(R) ULTRACLEAN(TM) Toothbrush removes more plaque than the leading toothbrush and up to 90 percent of plaque in places that are hard to reach.(ii)
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"As the developer of the first commercially available dental floss and the creator of the first angled-neck toothbrush, we are constantly researching and developing new technologies that can deliver superior plaque removal and clean the places in the mouth that are hard to reach," said Sylvia Santos, RDH, MS, R&D, Johnson & Johnson Consumer & Personal Products Worldwide, Division of Johnson & Johnson Consumer Companies, Inc. "The NEW REACH(R) ULTRACLEAN(TM) Toothbrush and Floss set a new standard for the oral care tools Americans use to remove stubborn plaque and to help achieve cleaner, healthier mouths."
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The NEW REACH(R) ULTRACLEAN(TM) Floss contains MICRO-GROOVES(TM) that flex to adapt to the contours between the teeth to provide superior cleaning. The exclusive MICRO-GROOVES(TM) work like a squeegee to grab and remove plaque. The end result - the unique, stretchy, no-shred dental floss offers a comfortable cleaning experience that is gentle on the gums.
The NEW REACH(R) ULTRACLEAN(TM) Toothbrush offers the signature REACH(R) angled neck designed like a dental instrument to clean places that are hard to reach. Multi-level bristles and a dense cleansing tip together thoroughly clean between teeth, behind teeth and along the gum lines. The toothbrush also features an ergonomic handle with a thumb grip for greater control and comfort.
"Healthier smiles are within reach when you follow The American Dental Association's recommendation for good oral hygiene that includes brushing, flossing and rinsing," Santos said.
The NEW REACH(R) ULTRACLEAN(TM) Toothbrush and Floss will be available at food, drug and mass merchandise outlets in September 2008. The toothbrush will cost $2.99-$3.99 and the floss will cost $3.49-$3.99.
For more information on the NEW REACH(R) ULTRACLEAN(TM) Toothbrush and Floss, please visit www.reachbrand.com.
Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.
Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. is a leader in the consumer oral health and whitening market with LISTERINE(R) Antiseptic Mouthwash, LISTERINE(R) WHITENING(R) Quick Dissolving Strips, LISTERINE(R) WHITENING(R) Pre-Brush Rinse, LISTERINE(R) SMART RINSE(TM), REACH(R) toothbrushes, REACH(R) floss, and REMBRANDT(R) tooth whitening products.
*Glide(R) is a registered trademark of Procter & Gamble.
(i) Data on file, McNEIL-PPC, Inc.
(ii) Data on file, McNEIL-PPC, Inc.
Contact: Steve Schonberg Edelman (212) 704-4494 [email protected] Kristina Chang Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. (973) 385-4370 [email protected]
