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Anthem Blue Cross and Blue Shield Introduces SmartSense, Price-Conscious Plans Targeted at the Uninsured

Tuesday, January 6, 2009 General News J E 4
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LAS VEGAS, Jan. 6 Nevadans looking for good news aboutaffordable health care coverage are in luck ... Today, Anthem Blue Cross andBlue Shield introduced SmartSense -- new price-conscious, choice-driven healthinsurance plan targeted to "early" retirees, the self-employed, independentcontractors, students and the uninsured.

"SmartSense represents the best of Anthem's plans," said Mike Murphy,president, Anthem Blue Cross and Blue Shield in Nevada. "Most individualplans on the market today offer limited choices. SmartSense can be tailored tofit your needs - and has an extremely attractive price point with premiumsranging from as little as $33 to $178 per month for a healthy 25-year oldmale.

"Anthem's goal is to reduce the percentage of Nevadans who are uninsured,"Murphy added. "As we move forward, we'll continue to focus on providingaffordable plans that maintain the high quality and value-added benefitsconsumers have come to expect from us."

SmartSense is designed to provide protection against expensive andunexpected medical bills and offers a variety of deductibles, starting at$500, that allow consumers to find a premium they can afford. Plans offer:

-- Coverage for first three doctor visits with $30 copayment before thedeductible (per person per calendar year), then 30 percent coinsurance afterdeductible

-- Choice of prescription drug benefits (comprehensive Rx or Generic OnlyRx)

-- Inpatient, Outpatient, Emergency Room and Professional Servicescoverage

-- Coverage up to $7,000,000 per member in lifetime benefits.

Members choosing SmartSense have access to more than 6,500 Nevada PPOnetwork doctors and specialists and nearly 80 hospitals. These plans alsoprovide coverage outside the state of Nevada through the Blue Card program.Term life and dental plans are also available at an additional cost.

"I am very excited that Anthem has introduced the SmartSense plans withmultiple benefit options with extremely reasonable rates for all Nevadans,"said Denise Brown, Broker, Direct Health and Life Insurance of Nevada. "Theseplans provide such a wonderful opportunity to have quality insurance at avalue not seen before in Nevada. With SmartSense plans you receive $7 millionin benefits and the ability to select a plan and a choice of deductible thatbest suit you and your family's needs with a highly respected health careprovider."

For more information about SmartSense and other Anthem products, contactyour local Anthem Blue Cross and Blue Shield agent or call 303-831-2219, orvisit us at www.ANTHEM.com .

Anthem Blue Cross and Blue Shield in Nevada:

Anthem Blue Cross and Blue Shield is the trade name of Rocky MountainHospital and Medical Service, Inc., an independent licensee of the Blue CrossBlue Shield Association. (R) ANTHEM is a registered trademark of AnthemInsurance Companies, Inc. The Blue Cross and Blue Shield names and symbols areregistered marks of the Blue Cross and Blue Shield Association. Additionalinformation about Anthem Blue Cross and Blue Shield in Nevada is available atwww.anthem.com.

SOURCE Anthem Blue Cross and Blue Shield in Nevada
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