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Anthem Blue Cross and Blue Shield Foundation To Provide $200,000 to 'House Calls,' 'The Weigh Inn' Program

Tuesday, December 9, 2008 General News J E 4
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ST. LOUIS, Dec. 8 The Anthem Blue Cross and Blue ShieldFoundation LLC has announced that it is providing a two-year, $200,000 granttoward the production costs of "House Calls, Incorporated," a televisionprogram dedicated to health topics, and toward the launch of "The Weigh Inn,"an obesity program for children.

Valerie Walker, M.D., a family practitioner, has hosted "House Calls"since June 2005 to educate the public on seeking the appropriate medicalproviders, counseling and other tools to utilize wellness and prevention asthe primary goal for better health. The 30-minute program now airs weekly onWRBU My 46. WRBU is owned by the Roberts Broadcasting Company and is a MyNetwork affiliate that reaches up to 2.5 million viewers in the metropolitanSt. Louis area.

Grant funds will be used for production costs for "House Calls" and"Medical Minutes," brief health tips aired periodically on the station. Inaddition to the television programs, the grant will help launch "The WeighInn," a childhood obesity program. During its pilot year, 100 childrenidentified as obese by their school nurse, physician visits or radiopromotions of the program will enroll in an intensive fitness and nutritionprogram. Five fitness instructors and two dieticians have confirmed theirsupport to teach the children how to grow vegetables.

Dennis Matheis, president of Anthem Blue Cross and Blue Shield inMissouri, said the grant supports the company's goals of getting health andwellness information into the community and by helping tackle the growingproblem of childhood obesity. "Last year we announced the State Health Indexas a way to track our ability to improve the health of our community," hesaid. "These initiatives are great efforts to fulfill these goals."

Dr. Walker is very active in keeping the African American communityinformed on matters improving health and well being by engaging in behavioralchanges through knowing and recognizing risk factors, and detection andcontrol of disease.

About Anthem Blue Cross and Blue Shield Foundation

Through charitable grant making, the Anthem Blue Cross and Blue ShieldFoundation LLC, an independent licensee of the Blue Cross and Blue ShieldAssociation, promotes Anthem's inherent commitment to enhance the health andwell-being of individuals and families in communities that Anthem Blue Crossand Blue Shield serves. The Foundation focuses its funding on strategicinitiatives that address and provide innovative solutions to reduce the numberof uninsured as well as organizations and nonprofit charities that promote theHealthy Generations Program, a multi-generational initiative that targetsspecific disease states and medical conditions. These include: prenatal carein the first trimester, low birth weight babies, cardiac morbidity rates, longterm activities that decrease obesity and increase physical activity, diabetesprevalence in adult populations, adult pneumococcal and influenza vaccinationsand smoking cessation. The Foundation also coordinates the company's annualassociate giving campaign and its parent foundation provides a 50 percentmatch of associates' campaign pledges. (R)ANTHEM is a registered trademark ofAnthem Insurance Companies, Inc. The Blue Cross and Blue Shield names andsymbols are registered marks of the Blue Cross and Blue Shield Association. Tolearn more about the Foundation please visit www.wellpointfoundation.org .

About Anthem Blue Cross and Blue Shield in Missouri

In Missouri (excluding 30 counties in the Kansas City area) Anthem BlueCross and Blue Shield is the trade name for RightCHOICE(R) Managed Care, Inc.(RIT), Healthy Alliance(R) Life Insurance Company (HALIC), and HMO Missouri,Inc. RIT and certain affiliates administer non-HMO benefits underwritten byHALIC and HMO benefits underwritten by HMO Missouri, Inc. RIT and certainaffiliates only provide administrative services for self-funded plans and donot underwrite benefits. Independent licensees of the Blue Cross and BlueShield Association. (R)ANTHEM is a registered trademark of Anthem InsuranceCompanies, Inc. The Blue Cross and Blue Shield names and symbols areregistered marks of the Blue Cross Blue Shield Association. Additionalinformation about Anthem Blue Cross and Blue Shield in Missouri is availableat www.anthem.com .

ABOUT WRBU AND ROBERTS BROADCASTING COMPANY

Roberts Broadcasting Company was founded in 1989 by Steven and MichaelRoberts. Roberts Broadcasting [RBC] is licensee for WRBU-TV, Channel 46, inSt. Louis, Mo., the first minority-owned, full-power television station toenter the St. Louis market in more than 20 years. Originally an affiliate ofHome Shopping Network, TV46 became an affiliate of UPN in April 2003. InSeptember 2006, WRBU became an affiliate of FOX-owned MYNETWORK TV. WRBUbroadcasts to more than 2.5 million viewers in the St. Louis ADI. RobertsBroadcasting also owns WZRB/CW 47, Columbia, S.C.; WAZE/CW 19, Evansville,Indiana; WRBJ/CW 34; and WRBJ/ 97.7 FM, Jackson, Mississippi.

SOURCE Anthem Blue Cross and Blue Shield in Missouri
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