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Anthem Blue Cross Life and Health Insurance Company Reminds Americans to Include Life Insurance in Their Financial Planning

Tuesday, September 16, 2008 General News
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THOUSAND OAKS, Calif., Sept. 16 Anthem Blue Cross Life andHealth Insurance Company is encouraging consumers to spend a few minutes inSeptember planning for the unexpected.
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"Life insurance isn't for the people who die; it's security for the peoplewho live," said Nicholas Brecker, president of Anthem Blue Cross Life andHealth Insurance Company. "It's a subject no one wants to talk about, but youcan't avoid it, especially after you've worked hard to provide financialstability for your family."
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More than three-quarters of people whose spouses died prematurely (betweenthe ages of 30 and 55) felt they did not have adequate life insurancecoverage. That's according to the National Association of Insurance andFinancial Advisors. In addition, the LIFE Foundation, a nonprofit organizationdedicated to helping consumers make wise decisions about their families'financial futures, found that more than half of Americans say they're worriedabout how their families would manage financially if they were to dieunexpectedly.

"Every person's financial situation is different, but whether you'remarried, married with kids or a single parent, it's important to take aninventory and ask yourself if you have enough life insurance should theunexpected occur," said Brecker.

How much is enough? To answer this question, consumers can consult a lifeinsurance needs calculator, such as the one offered by the LIFE Foundation atwww.lifehappens.org .

Anthem Blue Cross life products can help fill the gap with immediateexpenses, such as funeral costs; ongoing expenses, such as food, housing andtransportation; and future expenses, such as college costs and retirement.

Anthem Blue Cross Life and Health Insurance Company is part of the largesthealth benefits company in the nation.

Life products underwritten by Anthem Blue Cross Life and Health InsuranceCompany, an independent licensee of the Blue Cross Association. (R) ANTHEM isa registered trademark of Anthem Insurance Companies, Inc. The Blue Cross nameand symbol are registered marks of the Blue Cross Association.

SOURCE Anthem Blue Cross Life and Health Insurance Company
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