Amway Global and YMCA of the USA Join Forces To Encourage Healthy Lifestyles
"Through Activate America, YMCAs are engaging their communities to bettersupport people of all ages who are struggling to achieve and maintainwell-being of spirit, mind and body," said Lynne Vaughan, Senior VicePresident and Chief Innovation Officer for YMCA of the USA. "Thiscollaboration with Amway Global will provide YMCAs with new opportunities toreach beyond their walls and connect with more health seekers, who can benefitfrom the YMCA's holistic approach to well-being."
In addition to Activate America, Amway Global's financial commitment willfund a consumer-education campaign designed to empower people to improve theirhealth and well-being; targeted initiatives for teens; online wellness toolsfor adults and families; and grants to support wellness events at up to 100YMCAs during America On the Move Week with the YMCA, a nationwide event thatis designed to inspire individuals and families to incorporate healthyactivities into their daily routines.
"Amway Global's philosophy regarding optimal health is an excellent fitwith the YMCA's focus on healthy lifestyles," says Steve Lieberman, thecompany's managing director. "Amway has helped millions of people around theworld take steps to improve their health and wellness. But like the Y, webelieve wellness is about all we do to live a better life, and we look forwardto collaborating with the YMCA to do even more to help Americans achieveoptimal health."
This collaboration aligns with Amway Global's efforts to help raise publicawareness about the benefits of living a healthier lifestyle. The companycurrently operates as Quixtar North America/Amway Global but is transitioningto the Amway Global name by 2009.
Since their founding nearly 160 years ago, America's YMCAs have offeredprograms that enable individuals to strengthen their spiritual, mental andphysical well-being. Today, YMCAs are collectively the nation's largestproviders of health and well-being programs, working to promote healthy livingfor millions of Americans.
About Quixtar North America/Amway Global
Based in Ada, Mich., Quixtar North America/Amway Global is part of theAlticor group of companies, founded by the DeVos and Van Andel families.Alticor is led by Steve Van Andel, Chairman, and Doug DeVos, President.Global sales for the Alticor group of companies, which include Amway, AccessBusiness Group, Alticor Corporate Enterprises (ACE), and Quixtar, exceeded$7.1 billion in fiscal 2007.
Quixtar North America/Amway Global has been ranked the #1 online Health &Beauty retailer based on sales for the past five years, and is currentlyranked 22nd among all e-commerce sites, according to Internet Retailermagazine. These rankings are based on the 2006 sales, especially of exclusivebrands:
-- NUTRILITE(R), the world's leading brand of vitamin, mineral and dietarysupplements, based on 2007 sales.
-- ARTISTRY(R) skin care and cosmetics, one of the world's top fivelargest-selling prestige brands of facial skin care and colour cosmetics(based on a study by Euromonitor Consultancy of 2005 global retail sales).
About YMCA of the USA
YMCA of the USA is the national resource office for the nation's 2,686YMCAs, which serve 21 million people each year, including nearly 10 millionchildren under the age of 18. YMCAs respond to critical social needs bydrawing on their collective strength as one of America's largestnot-for-profit community service organizations. Through a variety of programsand services focused on the h
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