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America's First Appetite Suppressing Beverage Lands on Shelves Across Florida

Monday, April 26, 2010 General News J E 4
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BOCA RATON, Fla., April 26 This month, the trailblazing company whose Smart for Life(R) Cookie Diet products have become the fastest-growing weight management company in North America, now introduces underWAY(TM) - a scientifically formulated, appetite-suppressing line of great-tasting healthy beverages. Better Health Beverage is proud to announce that underWAY in 2 delicious flavors, is now available at 741 Publix Super Market locations from Atlanta, Georgia and throughout the entire state of Florida.

Co-host of ABC's Dancing with the Stars, celebrity and "momtrepreneur" Brooke Burke was named brand spokesperson by underWAY(TM). "I am proud to align myself with a product that provides the first real solution to a common problem faced by everyone - hunger pangs," said Brooke Burke. "As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy and underWAY gives me an easily portable solution to keep me feeling full through to my next healthy meal or snack."

"We're proud to partner with Publix Super Markets," said Richard Kayne, COO of Better Health Beverage. "Not only does Publix strive to be the premier quality food retailer in the world, it sets the bar for the category in terms of customer service and product offering. In addition, to support our product launch with Publix, we will have a TV media blitz in all the key metropolitan markets from Atlanta and throughout the state of Florida to help support the trial and traffic for Publix."

underWAY's key ingredient HeroFiber(TM) was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified Bariatric Physician who has dedicated his life's work to finding easily palatable solutions to help Americans curb their hunger. HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to all the healthy appetite suppressing fiber in every 16oz. naturally flavored underWAY bottle, a series of B vitamins also help to boost energy. And just as important, the two all-natural flavors - Acai-Pomegranate and Grape - have consumers raving about the taste. With a mere 10 (low glycemic) calories per serving, and no hidden sugars, sodium or caffeine, underWAY(TM) is truly the healthy way to put hunger on hold.

underWAY is affiliated with Smart for Life(R) Cookie Diet which operates over 30 medical weight-loss centers in the United States and Canada, providing in-person counsel to diet consumers. This individualized service from Smart for Life staff, doctors and physicians is readily available to help Smart for Life and underWAY consumers reach their weight loss goals.

For more information, please visit http://www.under-way.com or contact Jessica Lieberman or Roxanne Ierino of Behrman Communications at 212.986.7000 jlieberman@behrmanpr.com | rierino@behrmanpr.com

High resolution photos, TV spots and interviews are available upon request.

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Better Health Beverage
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