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The study was conducted during February 18-19 by HCD Research using itsmediacurves.com web site, to obtain Americans' views on comments made by AndyPettitte during a press conference yesterday in Florida.
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Pettitte was one of the players listed in the Mitchell Report. He admittedunder a sworn affidavit to a congressional committee that he did use HGHduring his baseball career. He also told the committee that on two occasions,he had conversations with Roger Clemens regarding both players use of HGH.
While watching video segments of Pettitte's press conference, participantswere asked to indicate their levels of believability by moving their mousefrom left to right on a continuum. The responses were recorded inquarter-second intervals and reported in the form of curves.
According to Glenn Kessler, president and CEO, HCD Research, AndyPettitte's believability levels were compared to Roger Clemens' believabilitylevels from a study conducted last week on mediacurves.com. "The believabilitylevels were measured using a scale of -100 to +100, with -100 indicating notbelievable at all and +100 indicating completely believable," explainedKessler. "Overall, Clemens received a score of +4 and Pettitte received ascore of +24, suggesting that Pettitte was moderately more believable amongrespondents."
Participants were also asked pre- and post-viewing questions. To viewbelievability curves and detailed results, go to: www.mediacurves.com
Among the findings:
Do you believe Andy Pettitte when he testified that he had twoconversations with Roger Clemens about "both" players' use of HGH and RogerClemens' use of steroids?
Do you believe that Andy Pettitte only used HGH to recover from an injury,as opposed to gaining a competitive advantage?
The mediacurves.com web site provides the media and general public with avenue to view Americans' perceptions of popular and controversial media eventsand advertisements.
HCD Research provides traditional and web-based marketing andcommunications research services. For additional information, access thecompany's web site at www.hcdi.net or call 908-788-9393.Prior to viewing Pettitte's comments After viewing Pettitte's comments Yes - 66% Yes - 69% No - 11% No - 12% Don't Know - 23% Don't Know - 19%
SOURCE HCD Research
