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Alternative Extends Partnership With Elizabeth Glaser Pediatric AIDS Foundation

Tuesday, June 10, 2008 General News
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LOS ANGELES, June 9 Alternative(http://www.alternativeapparel.com), premium fashion statements inspired byand created for free-thinking individuals everywhere, today announced itssupport of the Elizabeth Glaser Pediatric AIDS Foundation for the second yearin a row, beginning with the organization's trademark events: "A Time forHeroes" presented by Disney in Los Angeles on Sunday, June 8th, and "Kids ForKids" family carnival in New York on Saturday, September 20th. Alternativehas signed on to be the official apparel partner for both events, providingsuper-soft eco-friendly commemorative shirts, and vintage-inspired headwearfor participating celebrity "heroes." As part of the relationship,Alternative will also provide the event volunteer shirts.
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In addition to its apparel contribution, Alternative will have an activitybooth at each event -- 'Design a Tee, Plant a Tree' -- where kids of all ageswill have the opportunity to decorate tshirt "leaves" for the trees inAlternative's Green Forest. For each shirt that is added to the trees in theactivity area, Alternative will plant a tree on the child's behalf through theArbor Day Foundation. Every guest will also leave with an Alternative EarthKit, complete with an eco-friendly tshirt, fabric markers, flower seed packetand planter.
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"I am excited to be supporting such an important and relevant organizationas the Elizabeth Glaser Pediatric AIDS Foundation again this year," said GregAlterman, founder and creative director, Alternative. "The energy and spiritof 'A Time for Heroes' and 'Kids For Kids' is amazing, and it's a greatfeeling to know we are making a difference within local communities and aroundthe world. We are honored to be involved and look forward to the weeks andmonths ahead."

"The Elizabeth Glaser Pediatric AIDS Foundation is thrilled to haveAlternative's support again this year," said Pamela W. Barnes, President andCEO of the Elizabeth Glaser Pediatric AIDS Foundation. "We are so gratefulthat Alternative has once again chosen to donate their valuable time andwonderful tees and hats to our carnivals. It is the generosity of supporterslike Alternative that allows us to continue our mission to eradicate pediatricHIV/AIDS around the globe."

The Elizabeth Glaser Pediatric AIDS Foundation's carnivals gather familiesand friends to support the organization's noble fight against pediatric AIDS,with the goal of giving every child a chance to live a healthy life. "A TimeFor Heroes," the original fundraising carnival established in 1988, will takeplace in Brentwood, CA from noon-4PM. The event will gather the hottestcelebrities and local restaurants for a fun-filled afternoon of deliciousfood, carnival games and one-of-a-kind activities. Last year, sports starslike Matt Leinart and Gabrielle Reece, along with celebrities such as MollySims, Billy Crystal and Carmen Electra, helped raise money to continue theFoundation's lifesaving work. Celebrating the foundation's 20th anniversarythis year, the events also honor the vision and legacy of Elizabeth Glaser.

The Elizabeth Glaser Pediatric AIDS Foundation is one of Alternative'sprimary non-profit partners. For more information on Alternative, visithttp://www.alternativeapparel.com.

About Alternative(R)

Alternative(R) offers premium fashion statements inspired by and createdfor free-thinking people everywhere. Established in 1996, Alternative isknown for perfectly fusing classic comfort with modern sophistication andstyle, and is widely recognized for its super-soft, high-quality fabrics,innovative wash treatments and attention to detail. In 2007, the companyintroduced Alternative Earth, featuring a collection of its signature crewsand scoop neck shirts made from 100% organic cotton; and an eco-friendly lineof the best-selling vintage Heather tees manufactured with organic andrecycled poly, and naturally occ
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