MIAMI, July 26 Alma DDB has been selected through a competitive procurement, as the advertising agency of record for Tobacco Free Florida, a $20 million account managed by the Florida Department of Health, Bureau of Tobacco Prevention Program.
"This recent win reinforces Alma DDB's strategic vision and positioning, not only as a leading agency in the US Hispanic marketplace, but also a partner with full General Market capabilities and experience and most important, a pioneer that is helping clients with what is a new "mainstream" market, a fusion of different cultures and background," affirmed Luis Miguel Messianu, President and CCO at Alma DDB.
Alma DDB will be responsible for leading various partner agencies in developing an overall communications plan, which includes strategic development, creative development (traditional, digital, social), media planning and buying and public relations efforts.
"We are thrilled about the opportunity to partner with the Florida Department of Health to support such an important public health initiative. Forging a path toward a tobacco free Florida will require a dynamic strategy and a comprehensive communications plan that has the ability to connect in a meaningful way with various age groups and multicultural audiences," said Joe Cronin, Managing Director at Alma DDB.
The Tobacco Free Florida campaign will focus on encouraging cessation among adult tobacco-users and will serve in educating youth and young adults about prevention.
Joe Cronin will lead the account along with Martha Falcon, Group Account Director and Jennifer Rice, Account Director.
DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks in the world, according to Advertising Age. DDB also has been ranked as the most awarded agency network in the world by Creativity magazine, the International Advertising Festival at Cannes and The Gunn Report, among others. In 2009, DDB was named Global Network of the Year by Campaign magazine and Tribal DDB won Digital Agency of the Year from Media. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities, and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC).
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SOURCE Alma DDB