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Alacer Corp. Announces Emergen-C(R) PINK(TM) College Tour to Build Breast Cancer Awareness

Thursday, September 4, 2008 General News J E 4
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SAN DIEGO, Sept. 3 The Emergen-C(R) PINK(TM) Keep A BreastTour will travel throughout California October 9th to 18th, making stops atfive college campuses to stress the importance of early detection andprevention of breast cancer. In partnership with The Keep A Breast Foundationand Roxy, Emergen-C PINK will be providing students with breast self-examcards, an opportunity to meet Roxy sponsored pro-surfer and World ChampionLongboarder Jennifer Smith, free Roxy gear, samples of Emergen-C PINK andmore. Additionally, Dr. Mandy Ward will be along for the ride to talk aboutthe importance of breast health and how prevention is the optimal cure forbreast cancer.

"Through this tour, we hope to arm our youth with the knowledge and toolsthey need to feel their best by empowering them with tips on how they can taketheir health into their own hands at a time in their lives when it's reallyimportant," said Meghann Seidner, Brand Manager of Emergen-C. "Collegestudents can't always eat right or get enough sleep and experience some prettyintense stress. Many college students rely on Emergen-C for a healthy way toboost health and energy and achieve balance in these stressful times.* Plus,with Emergen-C PINK, students can really feel good knowing that 50% of profitsare donated to breast cancer awareness."

The tour will be traveling to University of California at San Diego(UCSD), University of Southern California (USC), University of California atIrvine (UCI), University of California at Santa Barbara (UCSB), and Universityof California at Berkeley (UCB).

Alacer Corp. launched Emergen-C(R) PINK in September 2007, the firstcause-related product from the corporation, and has vowed to contribute 50percent of all Emergen-C PINK profits to The Keep A Breast Foundation. In only10 months, Emergen-C PINK has raised $100,000 for Keep A Breast. With the helpof consumers, this amount will continue to grow in the upcoming years.

Emergen-C PINK is an innovative, delicious pink lemonade flavored fizzydrink mix formulated with 1,000 milligrams of Vitamin C, plus energy-boostingB vitamins, minerals and electrolytes.* Emergen-C PINK packs the same amazingpunch as all Emergen-C products plus a Feel the Good(TM), Share the Good(TM)experience.

For more information about this the Emergen-C PINK Tour, please visithttp://www.emergencpinktour.com.

About Keep A Breast

The Keep A Breast Foundation is a 501 (c) (3) non-profit organization. Ourmission is to help eradicate breast cancer by educating young people onmethods of prevention, early detection and support. Through art events,educational programs and fundraising efforts we seek to increase breast cancerawareness among young people so they are better equipped to make choices anddevelop habits that will benefit their long-term health and well-being. Formore information, please visit http://www.keep-a-breast.org.

About Alacer Corp.

For over 35 years, Alacer Corp., based in Foothill Ranch, CA, has been anindustry leader and innovator in the development, manufacturing and marketingof nutritionally enhanced products that support an energetic, healthylifestyle. Alacer produces and sells over 400 million packets of it Emergen-Cbrand dietary supplement annually. For more information visithttp://www.emergenc.com.

* These statements have not been evaluated by the FDA. This product is not

intended to diagnose, treat, cure, or prevent any disease.Full tour calendar: Thursday, Oct 9 - UCSD Monday, Oct 13 - USC Tuesday, Oct 14 - UCI Wednesday, Oct 15 - UCSB Friday, Oct 17 - UCB

SOURCE Alacer Corp.
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